Monday, December 23, 2013

Easy Checks: A First Review of Web Accessibility Updated Draft

The Education and Outreach Working Group (EOWG) has published an updated draft of the WAI resource Easy Checks – A First Review of Web Accessibility. Easy Checks helps you assess if a Web page addresses accessibility. It provides simple steps for anyone who can use the Web; no accessibility knowledge or skill is required. The checks cover just a few accessibility issues and are designed to be quick and easy, rather than definitive. Learn about the Web Accessibility Initiative (WAI).

W3C at CeBIT 2014

W3C will be present at CeBIT 2014, in Hannover, Germany. The main topic of CeBIT 2014 is Datability which relates in many ways to upcoming W3C work e.g. in the W3C Data Activity and the Web of Things. W3C is looking forward to meeting you on 11 March, at the DFKI booth. Consider to schedule a meeting with:
Meeting slots are limited and decided on a first come, first served basis.

Tuesday, December 17, 2013

Registration Open for Mobile Web Apps course; Early bird rate through 25 December

The W3C Mobile Web 2: Programming Applications online course is back! Now open for registration and to start on 13 January 2014, this course covers all techniques for programming successful mobile Web applications that can ship both online and in application stores. You will have access to high quality content material, be trained by a first-class expert, and learn step by step. Register before 25 December 2013 to benefit from the early bird rate. Learn more about W3DevCampus, the W3C online training for Web developers.

Wednesday, December 11, 2013

W3C Launches New Data Activity

Today W3C launched a new Data Activity to lead the Web to a new level of data interoperability. The Activity includes two new groups:
  • CSV on the Web Working Group, whose mission is to provide technologies whereby data dependent applications on the Web can provide higher interoperability when working with datasets using the CSV (Comma-Separated Values) or similar formats.
  • Data on the Web Best Practices Working Group, whose mission is (1) to develop the open data ecosystem, facilitating better communication between developers and publishers; (2) to provide guidance to publishers that will improve consistency in the way data is managed, thus promoting the re-use of data; (3) to foster trust in the data among developers, whatever technology they choose to use, increasing the potential for genuine innovation.
The Data Activity subsumes and expands upon the work done in the Semantic Web and eGovernment Activities. W3C will continue to complete and enhance the Semantic Web in the light of growing real-world experience and demands.
Learn more about the Data Activity.

Wednesday, December 4, 2013

Last Call: CSS Shapes Module Level 1

The CSS Working Group has published a Last Call Working Draft of CSS Shapes Module Level 1. CSS Shapes describe geometric shapes for use in CSS. For Level 1, CSS Shapes can be applied to floats. A circle shape on a float will cause inline content to wrap around the circle shape instead of the float’s bounding box. Comments are welcome by 7 January 2014. Learn more about the Style Activity.

CSS Object Model (CSSOM) Draft Published

The CSS Working Group has published a Working Draft of CSS Object Model (CSSOM). CSSOM defines APIs (including generic parsing and serialization rules) for Media Queries, Selectors, and of course CSS itself. Learn more about the Style Activity.

W3C/IAB workshop on Strengthening the Internet Against Pervasive Monitoring (STRINT)

The Internet Architecture Board and W3C just announced a Workshop, Strengthening the Internet Against Pervasive Monitoring, 28 February – 01 March 2014, in London (UK). The event is co-located with the 89th IETF Conference that will take place from 02 – 07 March at the Hilton Metropole in central London (UK).
The Vancouver IETF plenary concluded that pervasive monitoring represents an attack on the Internet. Pervasive monitoring targets protocol data that we also need for network manageability and security. This data is captured and correlated with other data. There is an open problem as to how to enhance protocols so as to maintain network manageability and security but still limit data capture and correlation.
The overall goal of the workshop is to steer IETF and W3C work so as to be able to improve or strengthen the Internet in the face of pervasive monitoring. A workshop report in the form of an IAB RFC will be produced after the event.
Participants are required to submit a position paper or an Internet Draft by 15 January 2014.

Friday, November 29, 2013

Upcoming Workshop: Linking Geospatial Data

W3C announced today a Workshop, Linking Geospatial Data, 5-6 March 2014, in London (UK). The event is hosted by Google.
Many of the best data-driven Web applications have geospatial information at their core. Very often the common factor across multiple data sets is the location data, and maps are crucial in visualizing correlations between data sets that may otherwise be hidden. It’s this desire to work with multiple data sets in different formats about different topics and link those with the powerful technologies used in geospatial information systems that is behind the linking geospatial data workshop.
How can geographic information best be integrated with other data on the Web? How can we discover that different facts in different data sets relate to the same place, especially when ‘place’ can be expressed in different ways and at different levels of granularity? W3C membership is not required to participate. The event is open to all. All participants are required to submit a position paper by 19 January 2014.

Filter Effects, and CSS Transforms Drafts Published

The CSS Working Group and the SVG Working Group have published two Working Drafts today.
  • A Working Draft of Filter Effects Module Level 1. Filter effects are a way of processing an element’s rendering before it is displayed in the document. Typically, rendering an element via CSS or SVG can be conceptually described as if the element, including its children, are drawn into a buffer (such as a raster image) and then that buffer is composited into the elements parent. Filters apply an effect before the compositing stage. Examples of such effects are blurring, changing color intensity and warping the image. Although originally designed for use in SVG, filter effects are a set a set of operations to apply on an image buffer and therefore can be applied to nearly any presentational environment, including CSS. They are triggered by a style instruction (the filter property). This specification describes filters in a manner that allows them to be used in content styled by CSS, such as HTML and SVG. It also defines a CSS property value function that produces a CSS <image> value. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc.
  • A Working Draft of CSS Transforms Module Level 1. CSS transforms allows elements styled with CSS to be transformed in two-dimensional or three-dimensional space. This specification is the convergence of the CSS 2D transforms, CSS 3D transforms and SVG transforms specifications. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc.
Learn more about the Style Activity, and the Graphics Activity.

Tuesday, November 26, 2013

Free W3C online course: Responsive Web Design

 W3C opens registration for a brand new W3C course on Responsive Web Design. This course leads students step by step through an approach that focuses on HTML and CSS to make Web sites work across diverse viewport sizes. Sponsored by Intel® XDK and taught by acclaimed trainer Frances de Waal, this Responsive Web Design course starts 29 November for 4 weeks, and is free of charge. Learn more about W3DevCampus, W3C’s online training for Web developers.

Monday, November 25, 2013

SEO-Easy Steps to the Top 10

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.
URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Author Bio
Murry Daniels is the owner of Goatsmilktavern Studios, www.goatsmilktavern.com, a web design and internet marketing company in New Orleans, Louisiana.
Article Source: http://www.ArticleGeek.com - Free Website Content

Thursday, November 21, 2013

CSS Transitions Draft Published

The Cascading Style Sheets (CSS) Working Group has published a Working Draft of CSS Transitions. This document introduces new CSS features to enable implicit transitions, which describe how CSS properties can be made to change smoothly from one value to another over a given duration. Learn more about the Style Activity.

Thursday, November 14, 2013

MBUI Abstract User Interface Models Draft Published

The Model-Based User Interfaces Working Group has published a Working Draft of MBUI – Abstract User Interface Models. Model-Based User Interface Design facilitates interchange of designs through a layered approach that separates out different levels of abstraction in user interface design. This document covers the specification of Abstract User Interface Models, by defining its semantics through a meta-model, and an interchange syntax (expressed as XML Schema) for exchanging Abstract User Interface Models between different user interface development environments. Learn more about the Ubiquitous Web Applications Activity.

CSS Style Attributes is a W3C Recommendation

The Cascading Style Sheets (CSS) Working Group has published a W3C Recommendation of CSS Style Attributes. Markup languages such as HTML and SVG provide a style attribute on most elements, to hold inline style information that applies to those elements. This draft describes the syntax and interpretation of the CSS fragment that can be used in such style attributes. Learn more about the Style Activity.

Wednesday, November 6, 2013

Web Applications Working Group updated Streams API, Quota Management API, DOM Level 3 Events Specification, and UI Events

The Web Applications Working Group has published four Working Drafts:
  • Streams API. This specification provides an API for representing binary data and string data in web applications as a Stream object, as well as programmatically building and reading its contents. This includes a Stream, a StreamConsumeResult and a StreamReadType interfaces, extensions to XMLHttpRequest and to URL.createObjectURL and URL.revokeObjectURL. This API is designed to be used in conjunction with other APIs and elements on the web platform, notably: File, XMLHttpRequest, postMessage, and Web Workers.
  • Quota Management API. This specification defines an API to manage usage and availability of local storage resources, and defines a means by which a user agent (UA) may grant Web applications permission to use more local space, temporarily or persistently, via various different storage APIs.
  • Document Object Model (DOM) Level 3 Events Specification. This specification defines the Document Object Model Events Level 3, a generic platform- and language-neutral event system which allows registration of event handlers, describes event flow through a tree structure, and provides basic contextual information for each event. The Document Object Model Events Level 3 builds on the Document Object Model Events Level 2.
  • UI Events. This specification extends the events and features defined in DOM Events Level 3.
Learn more about the Rich Web Client Activity.

Last Call: WAI-ARIA User Agent Implementation Guide

The Protocols and Formats Working Group (PFWG) today published the updated Last Call Working Draft of WAI-ARIA 1.0 User Agent Implementation Guide, which describes how browsers and other user agents should support WAI-ARIA (the Accessible Rich Internet Applications specification); specifically, how to expose WAI-ARIA features to platform accessibility APIs. Comments are welcome through 6 December. Learn more in the call for review e-mail and read about the Web Accessibility Initiative (WAI).

Friday, October 25, 2013

Geolocation API Specification is a W3C Recommendation

The Geolocation Working Group has published a W3C Recommendation of Geolocation API Specification. This specification defines an API that provides scripted access to geographical location information associated with the hosting device. Learn more about the Ubiquitous Web Applications Activity.

Friday, October 18, 2013

Selectors API Level 2 Note Published

The Web Applications Working Group has published a Group Note of Selectors API Level 2. Selectors, which are widely used in CSS, are patterns that match against elements in a tree structure. The Selectors API specification defines methods for retrieving Element nodes from the DOM by matching against a group of selectors, and for testing if a given element matches a particular selector. It is often desirable to perform DOM operations on a specific set of elements in a document. These methods simplify the process of acquiring and testing specific elements, especially compared with the more verbose techniques defined and used in the past. Learn more about the Rich Web Client Activity.

Wednesday, October 16, 2013

Call for Review: API for Media Resources 1.0 Proposed Recommendation Published

The Media Annotations Working Group has published a Proposed Recommendation of API for Media Resources 1.0. This specification defines an API to access metadata information related to media resources on the Web. The overall purpose is to provide developers with a convenient access to metadata information stored in different metadata formats. The API provides means to access the set of metadata properties defined in the Ontology for Media Resources 1.0 specification. These properties are used as a pivot vocabulary in this API. The core of this specification is the definition of API interfaces for retrieving metadata information in synchronous and asynchronous. It also defines interfaces for structured return types along with the specification of the behavior of an API implementation. Comments are welcome through 25 November. Learn more about the Video in the Web Activity.

Friday, October 11, 2013

Touch Events is a W3C Recommendation

The Web Events Working Group has published a W3C Recommendation of Touch Events. The Touch Events specification defines a set of low-level events that represent one or more points of contact with a touch-sensitive surface, and changes of those points with respect to the surface and any DOM elements displayed upon it (e.g. for touch screens) or associated with it (e.g. for drawing tablets without displays). It also addresses pen-tablet devices, such as drawing tablets, with consideration toward stylus capabilities. Learn more about the Rich Web Client Activity.

Last Call: CSS Text Module Level 3

The Cascading Style Sheets (CSS) Working Group has published a Last Call Working Draft of CSS Text Module Level 3. This CSS3 module defines properties for text manipulation and specifies their processing model. It covers line breaking, justification and alignment, white space handling, and text transformation. Comments are welcome through 07 November. Learn more about the Style Activity.

Web Audio API Draft Published

The Audio Working Group has published a Working Draft of Web Audio API. This specification describes a high-level JavaScript API for processing and synthesizing audio in web applications. The primary paradigm is of an audio routing graph, where a number of AudioNode objects are connected together to define the overall audio rendering. The actual processing will primarily take place in the underlying implementation (typically optimized Assembly / C / C++ code), but direct JavaScript processing and synthesis is also supported. Learn more about the Rich Web Client Activity.

Wednesday, October 9, 2013

W3C Invites Implementations of XML Inclusions (XInclude) Version 1.1

The XML Core Working Group invites implementation of the Candidate Recommendation of XML Inclusions (XInclude) Version 1.1. Many programming languages provide an inclusion mechanism to facilitate modularity. Markup languages also often have need of such a mechanism. This specification introduces a generic mechanism for merging XML documents (as represented by their information sets) for use by applications that need such a facility. The syntax leverages existing XML constructs – elements, attributes, and URI references. Learn more about the Extensible Markup Language (XML) Activity.

Use Cases and Exploratory Approaches for Ruby Markup Note Published

The Internationalization Working Group has published a Group Note of Use Cases & Exploratory Approaches for Ruby Markup. This document was designed to support discussion about what is needed in the HTML5 specification, and possibly other markup vocabularies, to adequately support ruby markup. It describes a number of use cases associated with ruby usage, and then examines a number of possible ruby markup approaches for each use case, listing pros and cons for each approach. Learn more about the Internationalization Activity.

Tuesday, October 8, 2013

Internet/Web Organizations Issue Montevideo Statement on the Future of Internet Cooperation

The leaders of organizations responsible for coordination of the Internet technical infrastructure globally met in Montevideo, Uruguay, to consider current issues affecting the future of the Internet. They issued today a Montevideo Statement on the Future of Internet Cooperation, signed by African Network Information Center (AFRINIC), American Registry for Internet Numbers (ARIN), Asia-Pacific Network Information Centre (APNIC), Internet Architecture Board (IAB), Internet Corporation for Assigned Names and Numbers (ICANN), Internet Engineering Task Force (IETF), Internet Society (ISOC), Latin America and Caribbean Internet Addresses Registry (LACNIC), Réseaux IP Européens Network Coordination Centre (RIPE NCC), W3C. For related information, see Open Stand, a movement dedicated to promoting a proven set of principles that establish The Modern Paradigm for Standards.

Thursday, October 3, 2013

Call for Review: CSS Style Attributes Proposed Recommendation Published

The Cascading Style Sheets (CSS) Working Group has published a Proposed Recommendation of CSS Style Attributes. Markup languages such as HTML and SVG provide a style attribute on most elements, to hold inline style information that applies to those elements. This draft describes the syntax and interpretation of the CSS fragment that can be used in such style attributes. Comments are welcome through 31 October. Learn more about the Style Activity.

W3C Invites Implementations of “CSS Fonts Module Level 3″ and “CSS Cascading and Inheritance Level 3″

The Cascading Style Sheets (CSS) Working Group invites implementation of two Candidate Recommendations:
  • CSS Cascading and Inheritance Level 3. This CSS module describes how to collate style rules and assign values to all properties on all elements. By way of cascading and inheritance, values are propagated for all properties on all elements. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc.
  • CSS Fonts Module Level 3. This CSS3 module describes how font properties are specified and how font resources are loaded dynamically. The contents of this specification are a consolidation of content previously divided into CSS3 Fonts and CSS3 Web Fonts modules. The description of font load events was moved into the CSS3 Font Load Events module.
Learn more about the Style Activity.

Using WAI-ARIA in HTML Working Draft Published

The HTML Working Group has published an updated Working Draft of Using WAI-ARIA in HTML. Using WAI-ARIA in HTML is a practical guide for developers on how to add accessibility information to HTML elements using the Accessible Rich Internet Applications (WAI-ARIA) specification, which defines a way to make Web content and Web applications more accessible to people with disabilities. It is developed by the HTML Accessibility Task Force in coordination with the HTML Working Group and the WAI Protocols and Formats Working Group (PFWG).Learn more about the HTML Activity and the Web Accessibility Initiative (WAI).

W3C Workshop Report: Publishing and the Open Web Platform

W3C published today the final report of the Workshop on the Publishing and the Open Web Platform that was held 16-17 September 2013 in Paris. W3C thanks IRI for hosting the event, Intel and Adobe for their sponsorship, and INRIA for their support.
The W3C Workshop in Paris was the third in a series of industry consultation events held by W3C. The goal of this Workshop was first to identify difficulties faced by existing professional publishing organizations in using tools based on the Open Web platform, including the production of printed books, and second to find ways to work on eliminating or ameliorating those difficulties. We received approximately fifty statements of interest and position papers for the two-day event, and approximately sixty people attended the Workshop. Part of the workshop were panels around a selected subset of the submissions, part was organized as open discussions.
Many of the issues raised during the discussions will provide additional input to the work started by the W3C Digital Publishing Interest Group, collecting specific technical requirements of the publishing industry for the technologies of the Open Web Platform. Furthermore, it was felt that an additional activity on education and outreach may be necessary; indeed, one of the challenges of the Publishing Industry overall is to improve technical expertise in-house, also covering the new possibilities offered by the Open Web Platform (e.g., advanced CSS control for complex typography, or interactivity of electronic books provided by scripting), as well as the missing contacts the industry may have with Web Designers and Web Application Developers. It was also felt that W3C should continue to establish liaisons with various industry organizations in the area, and also to reach out to librarians and archivists to collaborate on, for example, the metadata issues of the publishing industry. We anticipate new actions in those areas in the months to come.

Wednesday, October 2, 2013

W3C Invites Implementations of Ambient Light Events, and Proximity Events

The Device APIs Working Group invites implementation of two Candidate Recommendations:
  • Ambient Light Events. This specification defines a means to receive events that correspond to a light sensor detecting the presence of a light.
  • Proximity Events. This specification defines a means to receive events that correspond to a proximity sensor detecting the presence of a physical object.
Learn more about the Ubiquitous Web Applications Activity.

HTML to Platform Accessibility APIs Implementation Guide Draft Published

The HTML Working Group has published a Working Draft of HTML to Platform Accessibility APIs Implementation Guide. This is draft documentation mapping HTML elements and attributes to accessibility API Roles, States and Properties on a variety of platforms. It provides recommendations on deriving the accessible names and descriptions for HTML elements. It also provides accessible feature implementation examples. Learn more about the HTML Activity.

Last Call: XQueryX 3.0

The XML Query Working Group has published a Last Call Working Draft of XQueryX 3.0. This document defines an XML Syntax for XQuery 3.0: An XML Query Language. Comments are welcome through 22 October. Learn more about the Extensible Markup Language (XML) Activity.

Report: Current State and Roadmap of Standards for Web Applications on Mobile

Thumbnail of application platform diagram that appears in the reportW3C has published the September 2013 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the power of Web applications, particularly in the mobile context.
A deliverable of the webinos project, this edition of the document includes changes and additions since March 2013, such as the newly chartered Web and Mobile IG (which will own the next iteration of the document), performance improvements through better scrolling integration and network request priorities, new early proposed approaches for responsive images and filesystem management. The report also shows graphically recent editorial activity for all the specs that it tracks
Learn more about the Web and Mobile Devices.

W3C Workshop Report: Social Standards: The Future of Business Workshop

W3C published today the final report of the August Social Standards: The Future of Business Workshop, organized jointly with the OpenSocial Foundation. W3C thanks AppFusions for hosting the event, and IBM and the Open Mobile Alliance for their sponsorship.
This Workshop provided a way for the social business and technical community to create a roadmap for standardizing the currently fragmented social landscape in order to make social a first-class part of the Open Web Platform. Participants discussed how social can revolutionize the enterprise and next steps for technologies such as OpenSocial and ActivityStreams, both of which are in early stages of revision. This workshop was the culmination of the activity of the Social Business Community Group.
Participants of the Workshop agreed that W3C should create a Working Group defining standards around social, ranging from APIs to profile federation, as well as a community group around property graphs. Collaboration with the OpenSocial Foundation, Open Mobile Alliance, ActivityStreams community, and many other groups in order will be one of the keys to creating the next generation of standards for the social web. We anticipate one or more draft charters will be available in the coming weeks.

Monday, September 30, 2013

HTML Group Rechartered with New Dual License

HTML5 W3C announces today the new charter for the HTML Working Group, until the end of June 2015. The HTML Group mission remains the development of the HTML language and its associated APIs. This new charter includes an experiment where the HTML Working Group can publish some of their Recommendation-track specifications under a permissive license. This is intended to encourage collaboration and make it easier to reuse materials. See the charter and FAQ Regarding HTML Working Group Charter License Experiment for more details. The group remains on schedule to complete HTML 5.0 to W3C Recommendation in 2014. Learn more about the HTML Working Group.

Thursday, September 26, 2013

Just a Few Days Left to Register for W3C HTML5 Training Course

Don’t miss it! Register now for the upcoming W3C HTML5 online course that starts next Monday, 30 September 2013. Acclaimed trainer Michel Buffa will cover the techniques developers and designers need to create great Web pages and apps. This new course edition has been significantly enhanced since the June 2013 course. It features additional sections, including a JavaScript crash course, advanced techniques regarding time based animation, 2D geometric transformations, Web Audio API, etc., all illustrated by numerous examples. Learn more about W3DevCampus, the official W3C online training for Web developers.

First Public Working Draft: WAI-ARIA 1.1

The Protocols and Formats Working Group today published a First Public Working Draft of Accessible Rich Internet Applications WAI-ARIA 1.1. WAI-ARIA provides an ontology of roles, states, and properties that define accessible user interface elements and it can be used to improve the accessibility and interoperability of web content, particularly web applications. It is introduced in the WAI-ARIA Overview. WAI-ARIA 1.1 is expected to include only a few changes from 1.0. The primary change in this Draft is the addition of of aria-describedat. Learn about the current status of WAI-ARIA 1.0 and 1.1, and the Web Accessibility Initiative (WAI).

Tuesday, September 24, 2013

Timed Text Markup Language 1 (TTML1) (Second Edition) is a W3C Recommendation

The Timed Text Working Group has published a W3C Recommendation of Timed Text Markup Language 1 (TTML1) (Second Edition). This document specifies Timed Text Markup Language (TTML), Version 1, also known as TTML1, in terms of a vocabulary and semantics thereof. The Timed Text Markup Language is a content type that represents timed text media for the purpose of interchange among authoring systems. Timed text is textual information that is intrinsically or extrinsically associated with timing information. It is intended to be used for the purpose of transcoding or exchanging timed text information among legacy distribution content formats presently in use for subtitling and captioning functions. In addition to being used for interchange among legacy distribution content formats, TTML Content may be used directly as a distribution format, for example, providing a standard content format to reference from a <track> element in an HTML5 document, or a <text> or <textstream> media element in a SMIL 2.1 document. Learn more about the Video in the Web Activity.

Call for Review: Internationalization Tag Set (ITS) Version 2.0 Proposed Recommendation Published

The MultilingualWeb-LT Working Group has published a Proposed Recommendation of Internationalization Tag Set (ITS) Version 2.0. The technology described in this document “Internationalization Tag Set (ITS) 2.0“ enhances the foundation to integrate automated processing of human language into core Web technologies. ITS 2.0 bears many commonalities with its predecessor, ITS 1.0 but provides additional concepts that are designed to foster the automated creation and processing of multilingual Web content. ITS 2.0 focuses on HTML, XML-based formats in general, and can leverage processing based on the XML Localization Interchange File Format (XLIFF), as well as the Natural Language Processing Interchange Format (NIF). Comments are welcome through 22 October. Learn more about the Internationalization Activity.

Network Service Discovery Draft Published

The Device APIs Working Group has published a Working Draft of Network Service Discovery. This specification defines a mechanism for an HTML document to discover and subsequently communicate with HTTP-based services advertised via common discovery protocols within the current network. Learn more about the Ubiquitous Web Applications Activity.

SEO Optimization - Keyword Density

It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles.

With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is keyword dense.

It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :

•    Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.

•    Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.

•    Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.

•    Be smart and spell your keywords with variations and also include plurals

Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.

A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Keywords must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours.
Author Bio
Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips,

Article Source: http://www.ArticleGeek.com - Free Website Content

Sunday, September 22, 2013

Last Call: TriG

20 September 2013
The RDF Working Group has published a Last Call Working Draft of TriG. The Resource Description Framework (RDF) is a general-purpose language for representing information in the Web. This document defines a textual syntax for RDF called TriG that allows an RDF dataset to be completely written in a compact and natural text form, with abbreviations for common usage patterns and datatypes. TriG is an extension of the Turtle [turtle] format. Comments are welcome through 11 October. Learn more about the Semantic Web Activity.

DOMMatrix interface Draft Published

20 September 2013
The CSS Working Group and the SVG Working Group have published a First Public Working Draft of DOMMatrix interface. This specification describes a transformation matrix interface with the dimension of 3x2 and 4x4. The transformation matrix interface replaces the SVGMatrix interface from SVG. It is a common interface used to describe 2D and 3D transformations on a graphical context for SVG, Canvas 2D Context and CSS Transforms. Learn more about the Style Activity and the Graphics Activity

CSS Ruby Module Level 1, and CSS Syntax Module Level 3 Drafts Published

20 September 2013
The Cascading Style Sheets (CSS) Working Group has published two Working Drafts today:
  • CSS Ruby Module Level 1. “Ruby” are short runs of text alongside the base text, typically used in East Asian documents to indicate pronunciation or to provide a short annotation. This module describes the rendering model and formatting controls related to displaying ruby annotations in CSS. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc.
  • CSS Syntax Module Level 3. This module describes, in general terms, the basic structure and syntax of CSS stylesheets. It defines, in detail, the syntax and parsing of CSS - how to turn a stream of bytes into a meaningful stylesheet.
Learn more about the Style Activity.

Wednesday, September 18, 2013

Effects On Small & Medium Sized Business - Penguin 2.0

Local Citations
Local Business directories are high quality sites that are meant to list your business details. This is very similar to how the “yellow pages” works but these listings are found online. The more higher quality and trusted sites that contain your Business Name, Address and Phone number. These types of links will help you rank locally and provide you with a stronger organic presence.
A page for each location
The recent penguin update calls for more specific pages. The best was an SMB owner can interpret this is by creating a specific page for each location with unique text.  By creating pages that have unique location information, you have a better chance to rank that page locally in your DMA.
Added Tip# If you include micro data to these pages you will get an extra boost!
Claim your authorship
Recently Matt Cutts made a video talking about authorship tags and their importance for local SEO. Adding this tag helps Google recognize you from potential spammers or unnatural SEO methods and helps protect you from entering any negative filters associated with this update.
Power of Local Pages
To rank locally, having powerful local pages on Google, Bing and Yahoo can help get you more organic coverage as well as a better ranking in the search results pages.  Fill out as much information as you can for these local pages like hours of operation, types of products and services etc. to fully optimize these pages. Push people to provide consumer reviews when possible, having an active and positive customer review section can help you rank better as well as make more sales!
Social Media
Get involved with your Facebook, twitter and other social platforms. Penguin takes into count your social influence and that plays a part in your overall local rankings. Come up with a post schedule and keep to it. Use more imagery in your posts because studies show there is more engagement when you do. Produce interesting content on your site and share it on your social profiles. This will drive traffic as well as boost your organic rankings.
Clean up your bad links
For the first time ever, we have to worry about the links pointing to our sites from years ago. If you have toxic links pointing to your site, they need to be pruned and removed. Your current links could be holding you back. Link Research Tools offers a Link Detox report you can run. Once you run this report, you can log into your Google Webmaster Tools and disavow those links or even contact the website owners directly to remove the toxic links.
If you apply these 7 simple steps you will see your site start to grow rankings in the search engines quickly and you can rest assured the tactics are implanting are safe and effective.

New Tracking Protection Working Group Chairs

18 September 2013
Today W3C appointed two new Chairs to the Tracking Protection Working Group: Justin Brookman and Carl Cargill. They join continuing co-Chair Matthias Schunter. The Working Group updated two draft DNT specifications this week. Matthias Schunter announced this week a stable plan for reaching Last Call. Learn more about the Tracking Protection Working Group.

W3C Webinar: Developing Portable Mobile Applications with Compelling User Experience using the W3C MMI Architecture

17 September 2013
The W3C Multimodal Interaction Working Group (MMI-WG) is pleased to announce the second webinar on "Developing Portable Mobile Applications with Compelling User Experience using the W3C MMI Architecture", to be held on September 24, 2013, at 11:00 a.m. ET.
Prior to this second webinar, the MMI-WG held the W3C Workshop on Rich Multimodal Application Development on July 22-23 in New York Metropolitan Area, US, and identified that distributed/dynamic applications depend on the ability of devices and environments to find each other and learn what modalities they support. Therefore this second webinar will focus on the topic of device/service discovery to handle Modality Components of the MMI Architecture dynamically.
The discussion during the webinar will interest anyone who wants to take advantage of the dramatic increase in new interaction modes, whether for health care, financial services, broadcasting, automotive, gaming, or consumer devices.
Several experts from the industry and analyst communities will share their experiences and views on the explosive growth of opportunities for the development of applications that provide enhanced multimodal user-experiences. Read more and register for the webinar. Learn more about Multimodal Interaction at W3C.

Monday, September 16, 2013

Updated Drafts of Tracking Preference Expression (DNT), and Tracking Compliance and Scope

13 September 2013
The Tracking Protection Working Group has updated two Working Drafts:
  • Tracking Preference Expression (DNT). This specification defines the technical mechanisms for expressing a tracking preference via the DNT request header field in HTTP, via an HTML DOM property readable by embedded scripts, and via properties accessible to various user agent plug-in or extension APIs. It also defines mechanisms for sites to signal whether and how they honor this preference, both in the form of a machine-readable tracking status resource at a well-known location and via a "Tk" response header field, and a mechanism for allowing the user to approve exceptions to DNT as desired.
  • Tracking Compliance and Scope. This specification defines the meaning of a Do Not Track (DNT) preference and sets out practices for websites to comply with this preference.
Learn more about the Privacy Activity.

Wednesday, September 11, 2013

W3C at Intel's IDF'13; W3DevCampus featured

11 September 2013
W3C is present at the Intel Developer Forum (IDF'13), happening now in San Francisco, USA. Through talks in developer sessions and discussions at the W3C booth, W3C explains the many advantages of using the Open Web Platform technologies, and how the W3DevCampus training program helps developers to get trained on these Web technologies. W3DevCampus is the only official training program and features a W3C HTML5 course now open for registration. Meet Bernard Gidon at the W3C booth at IDF'13 to learn more and then enroll to become an HTML5 expert!

W3C Invites Implementations of JSON-LD 1.0

10 September 2013
The RDF Working Group and the JSON-LD Community Grouppublished the Candidate Recommendation of JSON-LD 1.0, and JSON-LD 1.0 Processing Algorithms and API. This signals the beginning of the call for implementations for JSON-LD 1.0.
JSON-LD harmonizes the representation of Linked Data in JSON by describing a common JSON representation format for expressing directed graphs; mixing both Linked Data and non-Linked Data in a single document. The syntax is designed to not disturb already deployed systems running on JSON, but provide a smooth upgrade path from JSON to JSON-LD. It is primarily intended to be a way to use Linked Data in Web-based programming environments, to build interoperable Linked Data Web services, and to store Linked Data in JSON-based storage engines.
The JSON-LD 1.0 specification describes the JSON-LD language in a way that is useful to authors. It also provides the core grammar of the language for implementers. The JSON-LD 1.0 Algorithms and API specification describes useful Algorithms for working with JSON-LD data. It also specifies an Application Programming Interface that can be used to transform JSON-LD documents in order to make them easier to work with in programming environments like JavaScript, Python, and Ruby.
Learn more about the Semantic Web Activity.

Thursday, September 5, 2013

Thursday, August 29, 2013

SEO and w3c standards: SEO-Title of your Web page

SEO and w3c standards: SEO-Title of your Web page: The title of your Web page is the first piece of information that an Internet searcher will see about your site. Many people will decide whe...

SEO and w3c standards: About Google PageRank

SEO and w3c standards: About Google PageRank: PageRank is an analysis and ranking algorithm created by Larry Page and used in part by Google to assess the relative importance of website...

Registration Open for HTML5 Training Course; Early Bird Rate through 8 September

28 August 2013
Register now to the upcoming W3C HTML5 online course, to start 30 September 2013. Acclaimed trainer Michel Buffa will cover the techniques developers and designers need to create great Web pages and apps. This new course edition has been significantly enhanced since the June 2013 course. It features additional sections, including a JavaScript crash course, advanced sections on time based animation, 2D geometric transformations, Web Audio API, etc., all illustrated by numerous examples. Register before September 8 to benefit from the early bird rate. Learn more about W3DevCampus, the W3C online training for Web developers.

Wednesday, August 28, 2013

Public Identifiers for entity resolution in XHTML Draft Published

22 August 2013
The HTML Working Group has published a Working Draft of Public Identifiers for entity resolution in XHTML. This document adds an additional public identifier that should be recognised by XHTML user agents and cause the HTML character entity definitions to be loaded. Unlike the identifiers already listed by the HTML5 specification, the identifier added by this extension references the set of defintions that is used by HTML. Learn more about the HTML Activity.

WebCrypto Key Discovery Working Draft Published

22 August 2013
The Web Cryptography Working Group has published a Working Draft of WebCrypto Key Discovery. This specification describes a JavaScript API for discovering named, origin-specific pre-provisioned cryptographic keys for use with the Web Cryptography API. Pre-provisioned keys are keys which have been made available to the user agent by means other than the generation, derivation, importation functions of the Web Cryptography API. Origin-specific keys are keys that are available only to a specified origin. Named keys are identified by a name assumed to be known to the origin in question and provisioned with the key itself. Learn more about the Security Activity.

Three RDFa Recommendations Published

22 August 2013
Semantic Web Cube The RDFa Working Group today published three RDFa Recommendations. RDFa lets authors put machine-readable data in HTML documents. Using RDFa, authors may turn their existing human-visible text and links into machine-readable data without repeating content. Today's publications were:
  • HTML+RDFa 1.1, which defines rules and guidelines for adapting the RDFa Core 1.1 and RDFa Lite 1.1 specifications for use in HTML5 and XHTML5. The rules defined in this specification not only apply to HTML5 documents in non-XML and XML mode, but also to HTML4 and XHTML documents interpreted through the HTML5 parsing rules.
  • The group also published two Second Editions for RDFa Core 1.1 and XHTML+RDFa 1.1, folding in the errata reported by the community since their publication as Recommendations in June 2012; all changes were editorial.
  • The group also updated the a RDFa 1.1 Primer.
Learn more about the Semantic Web Activity.

Monday, August 19, 2013

Top Tips for high ranking on bing


  • First and foremost, make sure that social tactics are a huge part of your marketing strategies. A heavy presence on Facebook, Pinterest, LinkedIn and related sites is a must.
  • Be a heavy Facebook user, as opposed to Google+. Leverage your fans, and encourage social signals (Likes, comments, etc.)
  • Test your keywords specifically against the Bing audience. What will get you high rankings in Google will likely be different in Bing. The smaller audience also means less competition for your keywords, so you’re more likely to do well using more popular selections on Bing than on Google.
  • Bing is a stickler for error free XML sitemaps. Make sure yours have zero 404s, or the Bingbot might ignore the whole thing.
  • The Bingbot is also big on Robots.txt files. If your site doesn’t have one, it risks being completely ignored by Bing.
  • Bounce rates are also big deciding factors. If most visitors bounce off a page before spending a certain chunk of time, the entire website may suffer a ranking decrease.
  • Just like Google, content – good, quality, fresh, current, irresistible content – is essential to a high ranking.

Push API and Input Method Editor API Drafts Published

15 August 2013
The Web Applications Working Group has published two Working Drafts:
  • Push API. This specification defines a “Push API” that provides webapps with scripted access to server-sent notifications, for simplicity referred to here as push notifications, as delivered by push services. Push services are a way for application servers to send messages to webapps, whether or not the webapp is active in a browser window.
  • Input Method Editor API. This specification defines an “IME API” that provides Web applications with scripted access to an IME (input-method editor) associated with a hosting user agent.
Learn more about the Rich Web Client Activity.

Tuesday, August 13, 2013

W3C Highlights - August 2013

W3C published W3C Highlights - August 2013, a survey of select recent work and upcoming priorities. The report includes: progress and work ahead in making the Open Web Platform a success on mobile devices, news in Web for All areas like accessibility and internationalization, how W3C is collaborating more closely with various industries that are being transformed by the Web, liaison updates, and new opportunities for more people to get involved in W3C.

HTML5 and Canvas 2D Candidate Recommendations Updated by the HTML Working Group

06 August 2013
The HTML Working Group updated two Candidate Recommendations today:
  • HTML5, which defines the 5th major revision of the core language of the World Wide Web, the Hypertext Markup Language (HTML). In this version, new features are introduced to help Web application authors, new elements are introduced based on research into prevailing authoring practices, and special attention has been given to defining clear conformance criteria for user agents in an effort to improve interoperability.
  • HTML Canvas 2D Context, which defines the 2D Context for the HTML canvas element. The 2D Context provides objects, methods, and properties to draw and manipulate graphics on a canvas drawing surface.
Learn more about the HTML Activity.

Thursday, July 25, 2013

Two Drafts in Last Call: Last Call: RDF 1.1 Concepts and Abstract Syntax, RDF 1.1 Semantics

23 July 2013
The RDF Working Group has published two Last Call Working Drafts today:
  • A Last Call Working Draft of RDF 1.1 Concepts and Abstract Syntax. The Resource Description Framework (RDF) is a framework for representing information in the Web. Comments are welcome through 6 September.
  • A Last Call Working Draft of RDF 1.1 Semantics. This document describes a precise semantics for the Resource Description Framework 1.1 and RDF Schema. It defines a number of distinct entailment regimes and corresponding patterns of entailment. It is part of a suite of documents which comprise the full specification of RDF 1.1. Comments are welcome through 6 September.
Learn more about the Semantic Web Activity.

Last Call: XQuery 3.0: An XML Query Language

23 July 2013
The XML Query Working Group has published a Last Call Working Draft of XQuery 3.0: An XML Query Language. XML is a versatile markup language, capable of labeling the information content of diverse data sources including structured and semi-structured documents, relational databases, and object repositories. A query language that uses the structure of XML intelligently can express queries across all these kinds of data, whether physically stored in XML or viewed as XML via middleware. This specification describes a query language called XQuery, which is designed to be broadly applicable across many types of XML data sources. Comments are welcome through 13 August. Learn more about the Extensible Markup Language (XML) Activity.

Tuesday, July 9, 2013

Tips for Maximum Penguin Benefits

“White hat” SEO optimizers are those who are looking to improve the user experience. They work to create valuable content, a seamless user interface, and ultimately strive to manifest the best overall experience in their niche for each visitor. These are precisely the folks Google is looking to reward with Penguin 2.0. What’s good for search engines is also good for users, and that means Google will not rest if webspam continues to reach top ranking positions in their search results.

As a rule, white hat tactics also indicate good marketing strategies. If a company employs integrity and care in their SEO, they likely carry that attitude through all their business practices, using creativity to entice customers, not trickery. Although Google continues to be the search engine powerhouse, sites like Bing are providing healthy competition, motivating the leader to ensure their user experience is superior. That means highlighting the best sites available for every last search. And that means those professionals who have tirelessly worked to truly provide quality experiences to their users are getting more and more attention and well-deserved prominence.


Top Off-Page Tips for Maximum Penguin Benefits

There are a gaggle of off-page signals that can help you increase your rankings through Penguin’s updated algorithms too.
Here are a few of the best practices:

1) Social mentions – These are becoming more and more critical. Engage your fans and followers on social sites like Facebook, LinkedIn, Pinterest, Reddit, and Twitter to share your news, like your content, and otherwise interact with your social offerings. And by all means, do not forget Google+ – you better believe Google notices when mentions are coming from their social hub.

2) News sites – A great PR strategy that generates buzz from any of the major news outlets is a huge boon. Positive mentions and articles on sites like The Huffington Post are extremely powerful.

3) Industry niche sites and blogs – Likewise, finding partnerships in the blogosphere or via other industry experts are also integral to good off-site practices. If none of the experts in your field are giving your company accolades, you lack the credibility Penguin is searching for. Reach out to those folks who are talking about your industry, create a link share, and give them reason to spread your message. Not only is this obviously a critical marketing strategy, but search engines love it too.

4) Print publications – Any offline content can be quoted and cited online, whether it appears in magazines, newspapers, or trade publications. If experts are talking about your site, online or off, Google wants to know.

Google’s mission is simple: to return the best results on the web for any keyword search. To reach this goal, Google is becoming craftier at rewarding the marketers and sites that are working the hardest to give the people what they want. For those content creators and site owners that have always followed rules of quality and integrity, Penguin 2.0 is a godsend. For those that continue to employ sneaky tactics with the hopes of flying under the radar and achieving top rankings, the glory days are over. It’s always good news when the good guys win the battle.

Monday, July 8, 2013

W3C Invites Implementations of Indexed Database API

04 July 2013
The Web Applications Working Group invites implementation of the Candidate Recommendation of Indexed Database API. This document defines APIs for a database of records holding simple values and hierarchical objects. Each record consists of a key and some value. Moreover, the database maintains indexes over records it stores. An application developer directly uses an API to locate records either by their key or by using an index. A query language can be layered on this API. An indexed database can be implemented using a persistent B-tree data structure. Learn more about the Rich Web Client Activity.

Wednesday, July 3, 2013

Easy Checks - A First Review of Web Accessibility Draft Updated

02 July 2013
The Education and Outreach Working Group (EOWG) invites comments on the updated draft of Easy Checks - A First Review of Web Accessibility, which has new sections on Forms and Plain Content View. Easy Checks helps you assess if a Web page addresses accessibility. It provides simple steps for anyone who can use the Web; no accessibility knowledge or skill is required. The checks cover just a few accessibility issues and are designed to be quick and easy, rather than definitive. Learn more about the Web Accessibility Initiative (WAI).

Online Symposium: User Modeling for Accessibility

02 July 2013
Registration is now open for the online symposium on User Modeling for Accessibility to be held on 15 July 2013. Researchers, practitioners, designers, application developers, users with disabilities, and others are invited to participate. The symposium will analyze different methods and implementations of user modeling and their potential usage for improving accessibility. This includes the design, creation, storage, and usage of user models, in particular in web browsers, applications, authoring tools, and other aspects of the Web. For details and registration, see User Modeling for Accessibility - Online Symposium. Learn more about the Web Accessibility Initiative (WAI).

Report: Current State and Roadmap of Standards for Web Applications on Mobile

02 July 2013
Thumbnail of application platform diagram that appears in reportW3C has published a new edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the power of Web applications, particularly in the mobile context.
A deliverable of the webinos project, this edition highlights some of the HTML 5.1 features that are most relevant on mobile, integrates more specs from the SysApps Working Group. It also features a printer-friendly PDF version, and makes it easier to contribute to test suites via github.
Learn more about the Web and Mobile Devices.

Bad backlinks kill search engine rankings

Bad backlinks kill search engine rankings. Website owners and SEO companies know this. Still, some small business owners have spent $100,000 to plant weeds in their Internet gardens.

If your site was among the 2.3 percent of English-U.S. queries penalized by Penguin 2.0 on May 22, you're facing the arduous task of pulling all those backlink weeds from your site. But ridding your site of the types of links Google considers spam won't automatically improve your rankings. You'll have a nice clean site but not nearly as many backlinks. The temptation to quickly add as many backlinks as possible will be hard to resist.

Fight the urge. Keep the weeds out and don't plant anymore. If this is the first time your site has been hit by a change in a Google algorithm, you might think "what's the harm?" in adding a few paid links to move your page up in the search engine rankings.

Learn from these two expensive examples of website owners who made the mistake of trying to fool Google not once but twice. Neither was a salacious or travel site - two types of websites hit hard by Penguin 2.0. Both were ordinary businesses looking to fast-track their way to page one Google rankings.


From Page One to Pluto
The first example was a retail site with revenues of about $2 million annually. For the sake of keeping the company’s Google woes private, we’ll call it Business A. In 2011, Business A’s site consistently ranked on page one or two of Google for its main keywords — or money words. When Google’s first Penguin algorithm rolled out, the company took a hit and disappeared into the Internet backwoods.
The owners hired a new SEO company and spent about $8,000 a month to “get us back to page one.” It took about five months, but Business A’s rankings steadily climbed and the company was back on page one, in the top five listings for its very competitive keywords.
They didn’t reach page one legitimately – paid links and keyword stuffing were involved — but vowed to maintain their ranking by adding quality content to their site and pursuing guest posts and other Google-friendly backlinks.
Both Company A and its SEO provider had good intentions but, when it proved time consuming to land guest posts and add content, both looked for shortcuts. For another six months, they paid for links and reviews — repeating all the mistakes that had gotten them in trouble the first time. Company A was happy. It could afford to spend $100,000 when they were making record sales. Although Company A’s budget included $3,000 a month for content, much of it went unused. The SEO Company didn’t see a need to spend money on expensive content when cheap tricks seemed to work just fine.
Company A didn’t mind — or didn’t pay attention — because it was getting what it wanted — Page 1 Google rankings. And it was too busy counting up sales to care how those rankings were obtained.
But then Penguin 2.0 hit and the company’s site wasn’t back in the backwoods — it was banished to the Web’s equivalent of Pluto.
Now both Company A and its SEO provider are frantically trying to clean up the mess and get back to page one of Google ASAP. And both are thinking about planting weeds again, each hoping to make enough money to make it worth the penalty they will inevitably face again.
Maybe the risk the companies took was worth it. Both made money between Penguin/Panda updates. But Company A is now losing money and the SEO provider might lose an important client as a result.
One hundred thousand dollars would have bought Company A tons of high-quality content and backlinks that were Google-proof.
Hopeless Cause
The case of Company B, a business consultancy firm, is sadder. Company B paid less money – about $80,000 – to its SEO provider but never got close to a page one ranking. The company was trying to rank for keywords that Fortune 100 brands dominated. No amount of shoddy links would elevate the company to its desired position.
But Company B thought it was making progress, thought it would eventually reach page one – the SEO Company kept assuring this would happen – until Penguin 2.0 reduced its traffic from about 200 daily visitors to 30.
At least two-thirds of Company B’s backlinks need to be removed. And if the company has a chance of achieving its desired rankings, it will have to start over with new keywords and a new strategy.
Five Types of Fertilizer to Grow Traffic and Search Engine Rankings
Whether you’re newly stung by a Google penalty or waiting for the next one to hit, now is the time to clean up your SEO tactics and start growing your website business in ways the search engines will reward.
Whatever your marketing budget, there’s no getting around the facts that content-poor, spammy and neglected sites will never win the ranking wars. Victory will go to sites that earn their authority and traffic by demonstrating value.
Few companies can afford to waste money on marketing strategies that have been proven damaging. So pledge to make Google your best friend – and Bing so envious it will boost your rankings too — by adopting safer, but surer methods.
Here are five to get you started on the path to higher rankings that will weather any algorithm storm:
1. Get Serious About Guest Posts.
If a high-authority website links back to yours, the link glory goes to you. Writing guest posts is one of the most cost-effective ways to obtain valuable backlinks even if you hire a writer or content marketing firm to help.
Successful guest posting requires two main things: consistent outreach and great content. Query site owners and editors whose audience closely matches – or includes – your own. Write a compelling query letter that demonstrates your knowledge of your subject matter and the guest host’s needs. (Read articles and blog posts on the site before querying.)
I’ve written a primer on how to become a successful guest poster. You can read it here. If you’re already writing guest posts but want to improve your success, this HubSpot article discusses the advantages of co-marketing.
2. Join Groups of Like-Minded Business Owners.
Google+ and Facebook make it easy to join groups with ecommerce owners whose interests are similar to yours. In addition to sharing your experience with each other, you can also exchange links. The link will prove more valuable if it comes from a guest post and not an embedded link on each other’s home page.
It’s easy to exchange a guest post with someone whose need for a backlink is as great as yours. Just do your homework about the site first. Check out the metrics before suggesting a trade. But don’t be a snob about this. A freely-exchanged backlink with a compatible business owner is better than a paid link from any site.
3. Make Friends with Journalists.
Reporters always need sources for their stories. Become a reliable, interesting source and you’ll get ongoing publicity – and links – to your site. Companies such as Help a Reporter Out make it easy to connect with both traditional and online writers. Keep in mind, though, that your pitches will compete with those made by highly paid public relations specialists on behalf of their clients.
So be persistent. Follow the rules of pitching etiquette and don’t give up if your first few efforts are ignored. Another way to get a journalist’s attention is to comment on his articles and follow him in social media. Show your interest in a reporter and she’ll be responsive to your story requests. After commenting on a few of the writer’s articles, send a personal note and explain your expertise.
4. Create Online Profiles with Reputable Companies.
Online profiles help your company get seen, which helps it gain traffic, which helps improve your ranking. Pay for profiles if membership is a privilege – the Better Business Bureau, for example – and not just a moneymaking proposition for the company.
You can also post free profiles with companies such as Forbes and The New York Times. By connecting with prestigious companies – and improving your profile by frequently commenting on articles – you enhance your own authority. Don’t dismiss such opportunities because the links are no-follow rather than do-follow. When you boost your reputation, a boost in your rankings will follow.
5. Network on Social Media.
Even if you don’t like joining groups, you can use social media to connect with other website owners. Share what works – and doesn’t – in your link-building efforts and form alliances with professionals with whom you share a common bond: the desire to increase your visibility on the Internet. It takes fewer than five minutes – and not a penny of out-of-pocket expenses – to ask for help.
Bottom line: Cheap tricks, like garden weeds, sometimes look pretty, but they can prove expensive. Genuine efforts pay off.

A SPN Exclusive Article By Katherine Kotaw (c) 2013