Top Tips for high ranking on bing


  • First and foremost, make sure that social tactics are a huge part of your marketing strategies. A heavy presence on Facebook, Pinterest, LinkedIn and related sites is a must.
  • Be a heavy Facebook user, as opposed to Google+. Leverage your fans, and encourage social signals (Likes, comments, etc.)
  • Test your keywords specifically against the Bing audience. What will get you high rankings in Google will likely be different in Bing. The smaller audience also means less competition for your keywords, so you’re more likely to do well using more popular selections on Bing than on Google.
  • Bing is a stickler for error free XML sitemaps. Make sure yours have zero 404s, or the Bingbot might ignore the whole thing.
  • The Bingbot is also big on Robots.txt files. If your site doesn’t have one, it risks being completely ignored by Bing.
  • Bounce rates are also big deciding factors. If most visitors bounce off a page before spending a certain chunk of time, the entire website may suffer a ranking decrease.
  • Just like Google, content – good, quality, fresh, current, irresistible content – is essential to a high ranking.

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