SEM - Search Engine Marketing Tips

To Start SEM you need to understand and analyze the Business information of your client and for what they are best known for?

For example understand brief description of company or business , products of company and its services, what are the other competitors and what they are doing.
Create list of Important Technical Information about clients Business.

If your client have not identified the keywords for his business then make a list of suggested keywords. do some further research on the keywords, which are best for the business.

Identify the geographical target of business and market like Local / Regional / National /International or  all

Clarify the clients view on Pay-Per-Click / Email & Newsletter Marketing / Affiliate Marketing etc.? then make plan for Link Popularity and Building marketing campaign for the website

List out the best customers of your clients business and What organizations or industries are supportive and/or complimentary to products/services?

Finalize the goals of SEM like to Higher Rankings in Search engines like Google, Yahoo, MSN, ASK etc. Increased number of unique and targeted visitors

Then Create Pre SEO Analysis Report with reference
1. Index Status: Number of WebPages indexed by search engines
2. Back links: Incoming links to your website other than your own.
3. IP Neighbors: Website IP Neighbors
4. Blacklist IP: List of anti-spam databases where the website IP is blacklisted
5. Canonicalization: Process of picking up the right URL for the website
6. Domain Duplication: Duplicate URLs of the website
7. Black Hat: Unethical techniques implemented in the website
8. Traffic Estimation: Provides you a rough traffic estimate of the website

 More SEO Tasks