“White hat” SEO optimizers are those who are looking to improve the user experience. They work to create valuable content, a seamless user interface, and ultimately strive to manifest the best overall experience in their niche for each visitor. These are precisely the folks Google is looking to reward with Penguin 2.0. What’s good for search engines is also good for users, and that means Google will not rest if webspam continues to reach top ranking positions in their search results.
As a rule, white hat tactics also indicate good marketing strategies. If a company employs integrity and care in their SEO, they likely carry that attitude through all their business practices, using creativity to entice customers, not trickery. Although Google continues to be the search engine powerhouse, sites like Bing are providing healthy competition, motivating the leader to ensure their user experience is superior. That means highlighting the best sites available for every last search. And that means those professionals who have tirelessly worked to truly provide quality experiences to their users are getting more and more attention and well-deserved prominence.
Top Off-Page Tips for Maximum Penguin Benefits
There are a gaggle of off-page signals that can help you increase your rankings through Penguin’s updated algorithms too.
Here are a few of the best practices:
1) Social mentions – These are becoming more and more critical. Engage your fans and followers on social sites like Facebook, LinkedIn, Pinterest, Reddit, and Twitter to share your news, like your content, and otherwise interact with your social offerings. And by all means, do not forget Google+ – you better believe Google notices when mentions are coming from their social hub.
2) News sites – A great PR strategy that generates buzz from any of the major news outlets is a huge boon. Positive mentions and articles on sites like The Huffington Post are extremely powerful.
3) Industry niche sites and blogs – Likewise, finding partnerships in the blogosphere or via other industry experts are also integral to good off-site practices. If none of the experts in your field are giving your company accolades, you lack the credibility Penguin is searching for. Reach out to those folks who are talking about your industry, create a link share, and give them reason to spread your message. Not only is this obviously a critical marketing strategy, but search engines love it too.
4) Print publications – Any offline content can be quoted and cited online, whether it appears in magazines, newspapers, or trade publications. If experts are talking about your site, online or off, Google wants to know.
Google’s mission is simple: to return the best results on the web for any keyword search. To reach this goal, Google is becoming craftier at rewarding the marketers and sites that are working the hardest to give the people what they want. For those content creators and site owners that have always followed rules of quality and integrity, Penguin 2.0 is a godsend. For those that continue to employ sneaky tactics with the hopes of flying under the radar and achieving top rankings, the glory days are over. It’s always good news when the good guys win the battle.
As a rule, white hat tactics also indicate good marketing strategies. If a company employs integrity and care in their SEO, they likely carry that attitude through all their business practices, using creativity to entice customers, not trickery. Although Google continues to be the search engine powerhouse, sites like Bing are providing healthy competition, motivating the leader to ensure their user experience is superior. That means highlighting the best sites available for every last search. And that means those professionals who have tirelessly worked to truly provide quality experiences to their users are getting more and more attention and well-deserved prominence.
Top Off-Page Tips for Maximum Penguin Benefits
There are a gaggle of off-page signals that can help you increase your rankings through Penguin’s updated algorithms too.
Here are a few of the best practices:
1) Social mentions – These are becoming more and more critical. Engage your fans and followers on social sites like Facebook, LinkedIn, Pinterest, Reddit, and Twitter to share your news, like your content, and otherwise interact with your social offerings. And by all means, do not forget Google+ – you better believe Google notices when mentions are coming from their social hub.
2) News sites – A great PR strategy that generates buzz from any of the major news outlets is a huge boon. Positive mentions and articles on sites like The Huffington Post are extremely powerful.
3) Industry niche sites and blogs – Likewise, finding partnerships in the blogosphere or via other industry experts are also integral to good off-site practices. If none of the experts in your field are giving your company accolades, you lack the credibility Penguin is searching for. Reach out to those folks who are talking about your industry, create a link share, and give them reason to spread your message. Not only is this obviously a critical marketing strategy, but search engines love it too.
4) Print publications – Any offline content can be quoted and cited online, whether it appears in magazines, newspapers, or trade publications. If experts are talking about your site, online or off, Google wants to know.
Google’s mission is simple: to return the best results on the web for any keyword search. To reach this goal, Google is becoming craftier at rewarding the marketers and sites that are working the hardest to give the people what they want. For those content creators and site owners that have always followed rules of quality and integrity, Penguin 2.0 is a godsend. For those that continue to employ sneaky tactics with the hopes of flying under the radar and achieving top rankings, the glory days are over. It’s always good news when the good guys win the battle.
Really thanks SEO for this valuable post. But why you don't update any Pic.
ReplyDeleteBrainShakers Interactive
These tips are outstanding thanks for the sharing and just keep up the good work.
ReplyDeleteNice tips for penguin benefits. White hat SEO techniques are helpful for increasing traffic. Yelkotech is Professional SEO Company India . They provide all white hat SEO methods for increasing online reputation.
ReplyDelete