Friday, September 9, 2011

W3C Launches Work on “Do Not Track” Standards for the Web

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The World Wide Web Consortium announced a new standardization effort to improve user privacy on the Web. The Tracking Protection Working Group will create standards for "Do Not Track" technology by building consensus among a broad set of stakeholders, including browser vendors, content providers, advertisement networks, search engines, and experts in policy, privacy, and consumer protection. The Working Group, which first meets in two weeks, is charted to publish Do Not Track standards by mid-2012. The standards will let users express their tracking preferences and select which parties can track them online. Learn more about W3C's Privacy Activity and read the April 2011 Report from the W3C Workshop on Web Tracking and User Privacy, which was sponsored by Adobe, Yahoo!, Google, Mozilla, and Microsoft.

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