Friday, July 30, 2010

What is Search Engine Optimization

Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.
Paid and Organic search listings
Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.
The paid or sponsored listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).
This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa.
SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.

What's off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.
This is a glorified way of saying, “get links” and did I mention, “more links”.

How quickly will I see results?
If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing.
If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort.
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search EngineSearch Engine Optimization: Do It Yourself - Kindle Bestseller (The Definitive Do It Yourself Guide to SEO)Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results

2 comments:

  1. It was a good post
    If you want to increase the online traffic on your website, the best way out is to go in for SEO
    SEO Company India

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  2. i would like to add one more thing here. Besides learning these techniques, one must always be cautious of the updates happening in the search engine center.

    ReplyDelete