Article marketing is one of the most effective ways to build back links to your website. It is better to use a couple of high traffic article directories than to submit your articles to hundreds or even thousands of directories as this will create an enormous amount of duplicate content which is devalued by the search engine algorithms. It is also a mistake to put articles on your website that you have used for article marketing purposes because this would create duplicate content on your website. While you certainly want the benefit of back links to increase your search engine results page (SERP) rank you need to take into account other factors which can affect your SERP position such as duplicate content. Blogging, forum posting and paid advertising on relevant websites can also provide excellent one way links to your website. You can write blog articles on your own blog as well as writing comments and articles on other people's blogs that link back to your website. Forums wil...

Some basic things to remember while optimizing search engine SEO Analysis and Review Pre-Optimization SEO Analysis Keyword Research & Analysis Competitive Analysis Log File Analysis No. of On-Page Optimization Activities According to the Package   Title Tag Optimization META Tags Optimization Image Alt Tags Optimization Content Optimization HTML Sitemap Creation Robots.txt Creation Google Analytics Setup Google XML Sitemap No. of Off-Page Optimization Activities According to the Package   Search engine submission - Manual Directories Submission - Manual Link Exchange   Article Writing Article Submissions Classified Submissions Forum Postings No. of SMO Activities According to the Package   SMO Profile Creations (Twitter, Facebook etc.) Social Bookmarking Press Release Distribution Blog Posting Video Submissions * Create unique, accurate page titles * Make use of the "description" meta tag * Improving Site Structure * I...

Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep. Paid and Organic search listings Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings. The paid or sponsored listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions). This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa. SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usual...