Google is the most popular search engine by a wide margin. Roughly 70% of all search traffic moves through Google.
Google and other search engines like it when you link to external content, and they really like it when your link text is short, descriptive, and natural.
Create original content that is so good, useful, and interesting that other websites want to share it.
Optimization: There are two ways of optimization
On-Page SEO - It includes providing good content, good keywords selection, putting keywords
on correct places, giving appropriate title to every page, etc.
Off-Page SEO - It includes link building, increasing link popularity by submitting open
directories, search engines, link exchange, etc
SEO techniques
White Hat SEO - Techniques that search engines recommend as part of a good design.
Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the
effect of. These techniques are also known as spamdexing.
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