SEM - Search Engine Marketing Tips

To Start SEM you need to understand and analyze the Business information of your client and for what they are best known for?

For example understand brief description of company or business , products of company and its services, what are the other competitors and what they are doing.
Create list of Important Technical Information about clients Business.

If your client have not identified the keywords for his business then make a list of suggested keywords. do some further research on the keywords, which are best for the business.

Identify the geographical target of business and market like Local / Regional / National /International or  all

Clarify the clients view on Pay-Per-Click / Email & Newsletter Marketing / Affiliate Marketing etc.? then make plan for Link Popularity and Building marketing campaign for the website

List out the best customers of your clients business and What organizations or industries are supportive and/or complimentary to products/services?

Finalize the goals of SEM like to Higher Rankings in Search engines like Google, Yahoo, MSN, ASK etc. Increased number of unique and targeted visitors

Then Create Pre SEO Analysis Report with reference
1. Index Status: Number of WebPages indexed by search engines
2. Back links: Incoming links to your website other than your own.
3. IP Neighbors: Website IP Neighbors
4. Blacklist IP: List of anti-spam databases where the website IP is blacklisted
5. Canonicalization: Process of picking up the right URL for the website
6. Domain Duplication: Duplicate URLs of the website
7. Black Hat: Unethical techniques implemented in the website
8. Traffic Estimation: Provides you a rough traffic estimate of the website

 More SEO Tasks

W3C Multimodal Architecture and Interfaces Draft Updated

The Multimodal Interaction Working Group has published an updated Working Draft of Multimodal Architecture and Interfaces (MMI Architecture), which defines a general and flexible framework providing interoperability among modality-specific components from different vendors - for example, speech recognition from one vendor and handwriting recognition from another. The main changes from the previous draft are
(1) the inclusion of state charts for modality components,
(2) the addition of a 'confidential' field to life-cycle events and
(3) the removal of the 'media' field from life-cycle events.

A diff-marked version of this document is available. Learn more about the W3C Multimodal Interaction Activity.

XML Security Drafts Published

The XML Security Working Group has published five working drafts. XML Signature 2.0, Canonical XML 2.0 and the XML Signature Streamable Profile of XPath 1.0 are part of an ongoing effort to rework XML Signature and Canonical XML in order to address issues around performance, streaming, robustness, and attack surface. The Working Group has also published updated Working Drafts for its XML Signature Best Practices and XML Security Relax NG Schemas Working Group Notes. Learn more about XML Security.