As we enter 2026, one of the most transformative trends in SEO is the rise of multimodal search and the increasing prominence of video content in traditional search engine results pages (SERPs). Google's algorithms now deeply understand and integrate text, images, audio, and video—making video not just a nice-to-have, but a critical component for visibility. YouTube videos frequently appear in Google carousels and rich results, while AI-powered features like AI Overviews and multimodal queries pull in video snippets directly. This shift means optimizing for video SEO is essential for capturing organic traffic across Google, YouTube, and emerging AI search experiences. What Is Multimodal SEO? Multimodal SEO optimizes content that combines multiple formats—text, images, video, and audio—to align with how modern search engines process queries. Google's advancements, including Gemini models and Project Astra, enable true multimodal understanding: analyzing visuals, spoken words,...
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