SEO Tasks

Basic SEO Tasks

Today, we are going to list the required steps to design and develop SEO compliant web sites. We applies these steps to every web site we design and develop to ensure that every customer ranks high on the most popular search engines

Designing and developing a website with SEO in mind is essential for gaining visibility in search engines like Google, Bing, and Yahoo. At our agency, we apply a foundational SEO checklist to every project to ensure our clients start off with the best chance to rank well. Here are the basic SEO tasks every web designer and developer should implement:

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1. Avoid Table-Based Layouts

Table-based layouts are a relic of the early web. They create bloated code, reduce flexibility, and hinder accessibility. Instead:

• Use modern XHTML/CSS templates.

• Adopt semantic HTML5 to structure content clearly for search engines and assistive technologies.

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2. Design Web Pages for Print

Ensure your web pages are printer-friendly. A good print stylesheet:

• Removes navigation and ads.

• Formats content for easy reading.

• Saves paper and enhances user experience for those who want offline copies.

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3. Add Alternative Text to Images

Alt text describes images for screen readers and search engines. Good practices include:

• Descriptive, concise text.

• Including relevant keywords naturally.

• Avoiding keyword stuffing.

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4. Use Headings Properly

Headings (H1, H2, H3…) help structure your content. They:

• Improve readability.

• Help search engines understand content hierarchy.

• Should include keywords when appropriate.

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5. Avoid Overly Competitive Keywords

Targeting keywords like “insurance” or “credit” is often unrealistic for smaller sites. Instead:

• Use long-tail keywords (e.g., “affordable car insurance for new drivers”).

• Focus on niche-specific terms with moderate competition.

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6. Find the Best Keywords

Conduct keyword research to:

• Understand your audience’s search intent.

• Populate the keywords meta tag (even if it's not heavily weighted by Google anymore).

• Guide content creation and site structure.

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7. Analyze Competitors

Learn from your competitors:

• Study their keywords, content strategy, and backlinks.

• Use tools like Ahrefs, SEMrush, or Ubersuggest.

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8. Write Linkable & Shareable Content

Content is still king. To make it effective:

• Focus on value-driven, original content.

• Use catchy titles, bullet points, and visuals.

• Include calls to action to encourage shares and engagement.

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9. Optimize Title and Meta Tags

These tags are critical for click-through rates and rankings:

• Page Title: Include keywords, keep under 60 characters, and make it compelling.

• Meta Description: Summarize content in 150-160 characters to encourage clicks.

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10. Optimize Headings and Subheadings

Use keywords in headings to reinforce the topic of your content.

• Use only one H1 per page (usually the page title).

• Nest H2s and H3s logically for subtopics.

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11. Use Title and ALT Attributes

• Title attribute gives additional context (e.g., on hover).

• ALT text is mandatory for accessibility and image SEO.

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12. Optimize File Names

File names should be descriptive and SEO-friendly:

• Use hyphens instead of underscores (e.g., seo-checklist-guide.pdf).

• Include keywords where appropriate.

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13. Tell Search Engines What to Index

• Use a robots.txt file to guide crawlers.

• Add canonical tags to avoid duplicate content issues.

• Use noindex tags where necessary.

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14. Create Static and XML Sitemaps

Sitemaps help search engines discover your content:

• Static HTML sitemaps help users.

• XML sitemaps help search engines crawl your site more effectively.

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15. Validate and Test Your Site

Ensure your site meets web standards:

• W3C Markup Validation

• CSS Validation

• Link Checker

• Fix broken links, HTML errors, and stylesheet issues for better crawling and indexing.

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16. Plan an Internet Marketing Strategy

SEO doesn't end with development. Promote your site actively:

• Leave backlinks on relevant blogs, forums, and social networks.

• Use backlink checkers (e.g., Google search: link:yourdomain.com).

• Start a blog and post regularly. Example blog

• Issue press releases and share updates with the media.

• Share documents on platforms like Scribd, SlideShare, etc.

• Submit your company profile to wiki or business directories.

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Final Thoughts: SEO Things to Remember

Search Engine Marketing is a long-term effort. A well-designed website with proper on-page SEO is just the beginning. Regularly update your content, build high-quality backlinks, and monitor performance to improve rankings over time.

SEO Things to Remember
Search Engine Marketing

Introduction: Mastering Digital Growth in 2025—From SEO to Social Media and AI

In 2025, digital success isn’t just about having an online presence—it’s about strategically connecting the dots between SEO, web design, content creation, and social media. For small businesses and marketers alike, staying ahead means embracing the latest tools and trends that shape how we rank, engage, and grow online.

Whether you're aiming to win local search with cutting-edge SEO for Small Business in 2025: How to Win Local Search and Drive Growth, boost website performance through HTML validation, or understand the impact of bad backlinks on rankings, every element of your digital strategy must work in harmony.

Meanwhile, powerful shifts in content production are emerging, with AI reshaping how we create top-tier content and revolutionizing open source CMS platforms alike.

Social media is no longer just for engagement—it’s now a vital part of your SEO strategy. Learn how to optimize your posts with SEO tools, take advantage of the latest social media advertising trends in 2025, and discover smart social media optimization tricks to strengthen your online presence.

Finally, don’t underestimate the tech stack behind your site. The often-overlooked link between SEO and web hosting can make or break your digital visibility.

This blog brings together the latest insights to help you navigate and thrive in the digital ecosystem of 2025. Ready to elevate your strategy?

SEO for Small Business in 2025: How to Win Local Search and Drive Growth

Build Better Websites: How HTML Validation Enhances SEO

How Social Media SEO Tools Help Optimize Your Social Media Posts

Bad Backlinks Kill Search Engine Rankings: What You Need to Know

Unlocking the Power of AI in Open Source CMS Platforms

AI Is Changing How We Create Top-Tier Content

Social Media and Advertising in 2025: What You Need to Know

The Symbiotic Relationship Between SEO and Web Hosting in 2025

Social Media Optimization Tricks to Boost Your Online Presence

If your web design is not ranking high on search engines, please contact us so we can run a scan to determine the cause and to address any SEO concerns. contact