SEO Tasks

Basic SEO Tasks

Today, we are going to list the required steps to design and develop SEO compliant web sites. We applies these steps to every web site we design and develop to ensure that every customer ranks high on the most popular search engines

Designing and developing a website with SEO in mind is essential for gaining visibility in search engines like Google, Bing, and Yahoo. At our agency, we apply a foundational SEO checklist to every project to ensure our clients start off with the best chance to rank well. Here are the basic SEO tasks every web designer and developer should implement:

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1. Avoid Table-Based Layouts

Table-based layouts are a relic of the early web. They create bloated code, reduce flexibility, and hinder accessibility. Instead:

• Use modern XHTML/CSS templates.

• Adopt semantic HTML5 to structure content clearly for search engines and assistive technologies.

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2. Design Web Pages for Print

Ensure your web pages are printer-friendly. A good print stylesheet:

• Removes navigation and ads.

• Formats content for easy reading.

• Saves paper and enhances user experience for those who want offline copies.

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3. Add Alternative Text to Images

Alt text describes images for screen readers and search engines. Good practices include:

• Descriptive, concise text.

• Including relevant keywords naturally.

• Avoiding keyword stuffing.

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4. Use Headings Properly

Headings (H1, H2, H3…) help structure your content. They:

• Improve readability.

• Help search engines understand content hierarchy.

• Should include keywords when appropriate.

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5. Avoid Overly Competitive Keywords

Targeting keywords like “insurance” or “credit” is often unrealistic for smaller sites. Instead:

• Use long-tail keywords (e.g., “affordable car insurance for new drivers”).

• Focus on niche-specific terms with moderate competition.

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6. Find the Best Keywords

Conduct keyword research to:

• Understand your audience’s search intent.

• Populate the keywords meta tag (even if it's not heavily weighted by Google anymore).

• Guide content creation and site structure.

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7. Analyze Competitors

Learn from your competitors:

• Study their keywords, content strategy, and backlinks.

• Use tools like Ahrefs, SEMrush, or Ubersuggest.

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8. Write Linkable & Shareable Content

Content is still king. To make it effective:

• Focus on value-driven, original content.

• Use catchy titles, bullet points, and visuals.

• Include calls to action to encourage shares and engagement.

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9. Optimize Title and Meta Tags

These tags are critical for click-through rates and rankings:

• Page Title: Include keywords, keep under 60 characters, and make it compelling.

• Meta Description: Summarize content in 150-160 characters to encourage clicks.

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10. Optimize Headings and Subheadings

Use keywords in headings to reinforce the topic of your content.

• Use only one H1 per page (usually the page title).

• Nest H2s and H3s logically for subtopics.

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11. Use Title and ALT Attributes

• Title attribute gives additional context (e.g., on hover).

• ALT text is mandatory for accessibility and image SEO.

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12. Optimize File Names

File names should be descriptive and SEO-friendly:

• Use hyphens instead of underscores (e.g., seo-checklist-guide.pdf).

• Include keywords where appropriate.

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13. Tell Search Engines What to Index

• Use a robots.txt file to guide crawlers.

• Add canonical tags to avoid duplicate content issues.

• Use noindex tags where necessary.

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14. Create Static and XML Sitemaps

Sitemaps help search engines discover your content:

• Static HTML sitemaps help users.

• XML sitemaps help search engines crawl your site more effectively.

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15. Validate and Test Your Site

Ensure your site meets web standards:

• W3C Markup Validation

• CSS Validation

• Link Checker

• Fix broken links, HTML errors, and stylesheet issues for better crawling and indexing.

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16. Plan an Internet Marketing Strategy

SEO doesn't end with development. Promote your site actively:

• Leave backlinks on relevant blogs, forums, and social networks.

• Use backlink checkers (e.g., Google search: link:yourdomain.com).

• Start a blog and post regularly. Example blog

• Issue press releases and share updates with the media.

• Share documents on platforms like Scribd, SlideShare, etc.

• Submit your company profile to wiki or business directories.

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Final Thoughts: SEO Things to Remember

Search Engine Marketing is a long-term effort. A well-designed website with proper on-page SEO is just the beginning. Regularly update your content, build high-quality backlinks, and monitor performance to improve rankings over time.

SEO Things to Remember
Search Engine Marketing

 

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