As we kick off 2026, the search landscape continues to evolve beyond Google's dominance. While Google still commands the lion's share of queries, Microsoft Bing is quietly gaining ground—fueled by deep AI integrations, ecosystem advantages, and steady user adoption. Bing isn't just a "second search engine" anymore; it's becoming a strategic channel for visibility, especially in desktop, enterprise, gaming, and AI-driven searches. In this post, we'll break down Bing's current momentum, its powerful Copilot features, and practical reasons to start optimizing your site for Bing right now (before your competitors do). Bing's Market Share in 2026: Steady Growth Amid Shifting Trends Bing's global market share hovers around 4% as of late 2025/early 2026, with Google at approximately 90-91% (based on Statcounter data through December 2025). While that gap seems wide, Bing shows consistent upward trends: Desktop dominance : Bing captures 11-12% ...

In a significant move for web accessibility, the World Wide Web Consortium (W3C) has proposed advancing the Accessibility Conformance Testing (ACT) Rules Format 1.1 to a full W3C Recommendation. Announced on January 6, 2026, this development marks an important milestone in standardizing how we test digital content for accessibility. As someone passionate about inclusive design, I'm excited to dive into what this means for developers, testers, and the broader web community. In this blog post, we'll explore the background, key features, changes from version 1.0, and the implications of this update. What is the ACT Rules Format? The Accessibility Conformance Testing (ACT) Rules Format is a standardized way to define and document rules for checking if web content meets accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). First introduced in its 1.0 version, it provides a common structure for writing test rules that can be used in both automated tools ...

As we enter 2026, one of the most transformative trends in SEO is the rise of multimodal search and the increasing prominence of video content in traditional search engine results pages (SERPs). Google's algorithms now deeply understand and integrate text, images, audio, and video—making video not just a nice-to-have, but a critical component for visibility. YouTube videos frequently appear in Google carousels and rich results, while AI-powered features like AI Overviews and multimodal queries pull in video snippets directly. This shift means optimizing for video SEO is essential for capturing organic traffic across Google, YouTube, and emerging AI search experiences. What Is Multimodal SEO? Multimodal SEO optimizes content that combines multiple formats—text, images, video, and audio—to align with how modern search engines process queries. Google's advancements, including Gemini models and Project Astra, enable true multimodal understanding: analyzing visuals, spoken words,...

In a significant move toward holistic digital performance tracking, Google announced on December 8, 2025, an exciting new experiment in Google Search Console (GSC). This feature expands the Search Console Insights report to include performance data from associated social channels , providing site owners with a unified view of how their content performs across both their websites and social media profiles in Google Search results. This development reflects the evolving nature of online discovery, where users increasingly find content through social platforms like YouTube, TikTok, and Instagram before or alongside traditional web searches. For marketers, creators, and businesses, this could be a game-changer in understanding cross-platform visibility. What Is This New Experiment? Google is testing an integration that brings social channel metrics directly into Search Console Insights. Previously, Insights focused solely on website performance in Google Search. Now, for selected proper...

The search landscape shifted again on December 11, 2025, when Google officially launched its December 2025 Core Update . As the third core update of the year—and the fourth major confirmed algorithm change overall (including an August 2025 spam update)—this rollout is already causing significant ranking volatility across industries. With the update still ongoing as of December 24, 2025, many site owners are monitoring fluctuations closely. In this detailed guide, we'll break down the update's timeline, observed impacts, Google's official stance, and actionable advice for navigating potential ranking changes. What Is the December 2025 Core Update? Google's core updates are broad, global changes to its search algorithms and systems designed to improve the overall relevance and quality of search results. Unlike targeted updates (e.g., spam or link-specific), core updates recalibrate how Google evaluates content across all topics, languages, and regions . Google describ...

As 2025 draws to a close, the World Wide Web Consortium (W3C) has released several important updates to web standards, focusing on accessibility, media subtitles, user interface adaptability, and semantic web interoperability. These announcements, published between December 16 and 18, 2025, reflect ongoing efforts to enhance the web's inclusivity, performance, and compatibility across diverse applications. In this blog post, we'll dive into the details of four significant publications from the Timed Text Working Group, CSS Working Group, and RDF & SPARQL Working Group. 1. W3C Invites Implementations of IMSC Text Profile 1.3 The Timed Text Working Group has advanced IMSC Text Profile 1.3 to Candidate Recommendation status and is actively inviting implementations. IMSC (Internet Media Subtitles and Captions) is a family of standards based on TTML2 (Timed Text Markup Language 2), designed specifically for delivering subtitles and captions in online media. IMSC 1.3 is a tex...