Google is the most popular search engine by a wide margin. Roughly 70% of all search traffic moves through Google. Google and other search engines like it when you link to external content, and they really like it when your link text is short, descriptive, and natural. Create original content that is so good, useful, and interesting that other websites want to share it. Optimization : There are two ways of optimization On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc. Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc SEO techniques White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

21 September 2021 The Web Real-Time Communications Working Group has published a First Public Working Draft of WebRTC Encoded Transform. The goal of this work is to define an API for processing encoded media in WebRTC, for example for voice processing, background removal, dynamic control of codec parameters, etc. This document specifies an API surface for manipulating the bits on MediaStreamTracks being sent via an RTCPeerConnection.api

9 September 2021 The Immersive Web Working Group has published a First Public Working Draft of WebXR Lighting Estimation API Level 1. This specification describes support for exposing estimates of environmental lighting conditions to WebXR sessions.

  7 September 2021 The  Web Fonts Working Group  has published a First Public Working Draft of  Incremental Font Transfer . This specification defines two methods to incrementally transfer fonts from server to client. Incremental transfer allows clients to load only the portions of the font they actually need which speeds up font loads and reduces data transfer needed to load the fonts. A font can be loaded over multiple requests where each request incrementally adds additional data.

  1 September 2021 The Accessible Platform Architectures ( APA ) Working Group has published  XR Accessibility User Requirements (XAUR)  as a Working Group Note. XR refers to hardware, applications, and techniques used for virtual reality or immersive environments (VR), augmented or mixed reality (AR), and other related technologies. XAUR introduces technical accessibility challenges, such as the need for multi-modal support, synchronization of input and output devices, and customization. It describes accessibility user needs and suggests requirements. XAUR is for designers and developers involved in creating immersive and augmented experiences. It’s also useful for anyone who wants to better understand accessibility in a range of immersive or augmented environments.