The visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors. …try to integrate search terms into your page copy in a natural fashion so that the terms make sense in context and complement the overall message of the page content. Effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to eliver relevant information to the people seeking that information. If your organization’s mission has to do with environmental protection, are your target visitors most likely to search for “acid rain”, “save the “greenhouse effect”, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. Flash animation and video may look cool to site visitors, but search engines cannot read o...

The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from search results. Title tags are a crucial SEO element that can help the website show up higher when people search Google for the words in it. Title tags show up when web pages are shared on social media sites like Facebook.    Avoid these and you'll be ahead of the game, ranking higher in search results and enticing more people to click on your site.  1."Home" or "Home Page" in title tag   2.Domain name in title tag 3.Too long   4.Too short 5.No keywords 6.Just the business name   7.First few words aren't important or eye-catching   8.Doesn't include geographic location (if location is important to business) 9.Too many keywords that make it look spammy

13 December 2012 The Web Content Accessibility Guidelines Working Group ( WCAG WG )  published an updated Working Draft of Guidance on Applying WCAG 2.0 to Non-Web Information and Communications Technologies (WCAG2ICT) . It is a draft of an informative (that is, not normative) W3C Working Group Note that will clarify how Web Content Accessibility Guidelines (WCAG) 2.0 can be applied to non-Web ICT. Please see important information in the Call for Review e-mail . Comments are welcome through 15 February 2013. Read about the Web Accessibility Initiative (WAI) .

13 December 2012 The WebFonts Working Group has published a W3C Recommendation of WOFF File Format 1.0 . This document specifies the WOFF font packaging format. This format was designed to provide lightweight, easy-to-implement compression of font data, suitable for use with CSS @font-face rules. Any properly licensed TrueType/OpenType/Open Font Format file can be packaged in WOFF format for Web use. User agents decode the WOFF file to restore the font data such that it will display identically to the input font. Learn more about the Fonts Activity .

13 December 2012 The Protocols and Formats Working Group (PFWG) published a Proposed Recommendation of Role Attribute , an XML attribute that allows authors to add semantic information to documents. Role Attribute supports WAI-ARIA , the Accessible Rich Internet Applications technical specification for making dynamic, interactive web content accessible to people with disabilities. Comments are welcome through 1 February 2013. Read the Role Attribute Proposed Recommendation e-mail announcement for more information, and about the Web Accessibility Initiative (WAI) .

06 December 2012 The Device APIs Working Group has published a Last Call Working Draft of Proximity Events . This specification defines a means to receive events that correspond to a proximity sensor detecting the presence of a physical object. Comments are welcome through 24 January. Learn more about the Ubiquitous Web Applications Activity .

06 December 2012 The Voice Browser Working Group published a Las Call Working Draft of State Chart XML (SCXML): State Machine Notation for Control Abstraction . This document describes SCXML, or the "State Chart extensible Markup Language". SCXML provides a generic state-machine based execution environment based on CCXML and Harel State Tables. Comments are welcome through 11 January 2013. Learn more about the Voice Browser Activity .

06 December 2012 The MultilingualWeb-LT Working Group published a Last Call Working Draft of Internationalization Tag Set (ITS) Version 2.0 . This document defines data categories and their implementation as a set of elements and attributes called the Internationalization Tag Set (ITS) 2.0. ITS 2.0 is the successor of ITS 1.0; it is designed to foster the creation of multilingual Web content, focusing on HTML, XML based formats in general, and to leverage localization workflows based on the XML Localization Interchange File Format (XLIFF). Comments are welcome through 10 January 2013. Learn more about the Internationalization Activity .

06 December 2012 The Web Applications Working Group published three Working Drafts : The Screen Orientation API . The Screen Orientation API's goal is to provide an interface for web applications to be able to read the screen orientation state, to be informed when this state changes and to be able to lock the screen orientation to a specific state. XMLHttpRequest . The XMLHttpRequest specification defines an API that provides scripted client functionality for transferring data between a client and a server. DOM4 , published in co-operation with the Web Hypertext Application Technology Working Group . DOM defines the event and document model the Web platform uses. The DOM is a language- and platform neutral interface that allows programs and scripts to dynamically access and update the content and structure of documents. Learn more about the Rich Web Client Activity .

28 November 2012 W3C announces today W3Conf: Practical Standards for Web Professionals , W3C's second annual developer conference, in San Francisco on 21-22 February 2013. Presentations will focus on practical, cutting-edge standards that developers and designers can use across browsers today, and give a glimpse into what's coming. The conference will feature leading experts in the Web industry on HTML5, CSS, graphics, mobiles, accessibility, multimedia, APIs, and more. Space is limited, so register now .

27 November 2012 The Web Applications Working Group has published a W3C Recommendation of Packaged Web Apps (Widgets) - Packaging and XML Configuration (Second Edition) . This specification standardizes a packaging format and metadata for a class of software known commonly as packaged apps or widgets. Unlike traditional user interface widgets (e.g., buttons, input boxes, toolbars, etc.), widgets as specified in this document are full-fledged client-side applications that are authored using technologies such as HTML and then packaged for distribution. Examples range from simple clocks, stock tickers, news casters, games and weather forecasters, to complex applications that pull data from multiple sources to be "mashed-up" and presented to a user in some interesting and useful way. Learn more about the Rich Web Client Activity .

21 November 2012 Registration is now open for the online symposium on Easy-to-Read on the Web to be held on 3 December 2012. Researchers, practitioners, content authors, designers, developers, users with disabilities, and others are invited to participate. The symposium will address how to make information on the Web easier to understand, particularly by people with cognitive disabilities and people with low language skills. The symposium will explore user needs and the state of the art in research, development, and practice to contribute to a common understanding of easy-to-read on the Web. For details and registration, see Easy-to-Read on the Web - Online Symposium . Learn more about the Web Accessibility Initiative (WAI) .

The Web Application Security Working Group has published the First Public Working Draft of User Interface Safety Directives for Content Security Policy . This document defines directives for the Content Security Policy mechanism to declare a set of input protections for a web resource's user interface, defines a non-normative set of heuristics for Web user agents to implement these input protections, and a reporting mechanism for when they are triggered. Learn more about the Security Activity .

29 October 2012    The W3C community meets in Lyon, France for TPAC 2012 W3C's annual face-to-face Membership meeting. Participants will coordinate technical directions for the Open Web Platform, explore its impact across industries and devices, and discuss organizational strategy. More than 450 people will participate in Working Group meetings, an Advisory Committee meeting, and a Plenary Day for breakout discussions on a a variety of topics . Although participation in TPAC is limited to those already in W3C groups, the TPAC proceedings are public and will be made available shortly after the meeting. Follow the meeting on social networking sites with tag #tpac. W3C also welcomes local developers today to a Meetup at the Lyon City Hall.

25 October 2012 The Technical Architecture Group has published a Last Call Working Draft of Publishing and Linking on the Web . Publishing a page on the Web is fundamentally different from printing and distributing a page in a magazine or book. This document is intended to inform future social and legal discussions of the Web by clarifying the ways in which the Web's technical facilities operate to store, publish and retrieve information, and by providing definitions for terminology as used within the Web's technical community. This document also describes the technical and operational impact that does or could result from legal constraints on publishing, linking and transformation on the Web. Comments are welcome through 13 December. Learn more about the Technical Architecture Group .

18 October 2012 The OWL 2 Web Ontology Language, informally OWL 2, is an ontology language for the Semantic Web with formally defined meaning. OWL 2 ontologies provide classes, properties, individuals, and data values and are stored as Semantic Web documents. OWL 2 ontologies can be used along with information written in RDF, and OWL 2 ontologies themselves are primarily exchanged as RDF documents. Comments on the Proposed Edited Recommendations are welcome through 15 November. OWL 2 Web Ontology Language Document Overview . This document serves as an introduction to OWL 2 and the various other OWL 2 documents. It describes the syntaxes for OWL 2, the different kinds of semantics, the available profiles (sub-languages), and the relationship between OWL 1 and OWL 2. OWL 2 Web Ontology Language Structural Specification and Functional-Style Syntax . The meaningful constructs provided by OWL 2 are defined in terms of their structure. As well, a functional-style syntax i...

18 October 2012 The Web Applications Working Group has published the First Public Working Draft of Push API . This specification defines a “Push API” that provides webapps with scripted access to server-sent application data, for simplicity referred to here as "Push messages" as delivered by "Push services". Push services are a way for application servers to send messages to webapps, whether or not the webapp is active in a browser window. The specific method to be used by a webapp is either selected by the user through selecting a Web Intent Push Service provider, or by the browser. The Push API is defined to promote compatibility with any underlying delivery method. Learn more about the Rich Web Client Activity .

04 October 2012 The User Agent Accessibility Guidelines Working Group ( UAWG ) today published updated Working Drafts of User Agent Accessibility Guidelines (UAAG) 2.0 and Implementing UAAG 2.0 . UAAG defines how browsers, media players, and other "user agents" should support accessibility for people with disabilities and work with assistive technologies. UAAG 2.0 is updated to better address mobile devices and input by speech, touch, and gesture. See the call for review e-mail for a summary of changes. Comments are welcome through 9 November 2012. Learn more about the Web Accessibility Initiative (WAI) .

The Audio Working Group has published the First Public Working Draft of Web Audio Processing: Use Cases and Requirements . This document introduces a series of scenarios and a list of requirements guiding the work of the W3C Audio Working Group in its development of a web API for processing and synthesis of audio on the web. Learn more about the Rich Web Client Activity .

04 October 2012 The Device APIs Working Group and Web Applications (WebApps) Working Group have jointly published a Working Draft of Web Intents Addendum - Local Services . This specification is an addendum to Web Intents, that defines how Web Intents enabled User Agents can discover and communicate with local Web Intents Services. Learn more about the Ubiquitous Web Applications Activity , and the Rich Web Client Activity .

04 October 2012 The Device APIs Working Group has published a Working Draft of Network Service Discovery . This specification defines a mechanism for an HTML document to discover and subsequently communicate with HTTP-based services advertised via common discovery protocols within the current network. Learn more about the Ubiquitous Web Applications Activity .

PageRank is an analysis and ranking algorithm created by Larry Page and used in part by Google to assess the relative importance of websites. The algorithm assigns a numeric weighting from 0-10 (where 10 is the highest ranking) for each webpage on the Internet; thus PageRank denotes a site’s importance in the eyes of Google. The PageRank is derived from a theoretical probability value on a logarithmic scale like the Richter Scale. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. See, http://en.wikipedia.org/wiki/PageRank

02 October 2012 W3C announced  the sixth MultilingualWeb workshop in a series of events exploring the mechanisms and processes needed to ensure that the World Wide Web lives up to its potential around the world and across barriers of language and culture. To be held 12–13 March 2013 in Rome, this workshop is made possible by the generous support of the Food and Agriculture Organisation of the United Nations . Anyone may attend at no charge and the W3C welcomes participation by both speakers and non-speaking attendees. Early registration is encouraged due to limited space. Building on the success of five highly regarded previous workshops in Madrid, Pisa, Limerick, Luxembourg, and Dublin, this workshop will emphasize the application of theory and technology to meet practical needs. The workshop brings together participants interested in the best practices and standards needed to help content creators, localizers, language tools developers, and others meet the chal...

02 October 2012 The Tracking Protection Working Group has published two Working Drafts today. Tracking Preference Expression (DNT) .This specification defines the technical mechanisms for expressing a tracking preference via the DNT request header field in HTTP, via an HTML DOM property readable by embedded scripts, and via properties accessible to various user agent plug-in or extension APIs. It also defines mechanisms for sites to signal whether and how they honor this preference, both in the form of a machine-readable tracking status resource at a well-known location and via a Tk response header field, and a mechanism for allowing the user to approve site-specific exceptions to DNT as desired. Tracking Compliance and Scope . This specification defines the meaning of a Do Not Track (DNT) preference and sets out practices for websites to comply with this preference. Learn more about the Privacy Activity .

02 October 2012 The Device APIs Working Group has published a Group Note of Web API Design Cookbook . This document captures common practices in designing APIs that fit well into the Web platform as a whole, using WebIDL. Learn more about the Ubiquitous Web Applications Activity .

02 October 2012 W3C announced today the launch of the System Applications Working Group , whose mission is to define a runtime environment, security model, and associated APIs for building Web applications with comparable capabilities to native applications. See the System Applications Working Group Charter for more information, and read more about the Ubiquitous Web Domain .

28 September 2012 W3C announced a Workshop on Web Performance , 8 November, hosted by Google at their Mountain View, California campus. As the Open Web Platform expands, the need for high performance implementation has grown, particularly on mobile devices. Participants will examine a broad range of performance issues and how they might be addressed. There is no fee to participate in this Workshop and W3C Membership is not required. All participants are required to submit a statement of interest by 29 October. Learn more about W3C's Web Performance Working Group , which also invites people to share performance issues via their survey on Open Web Platform Performance Priorities .

27 September 2012 The Cascading Style Sheets (CSS) Working Group has published the First Public Working Draft of CSS Intrinsic & Extrinsic Sizing Module Level 3 . @@This module extends the CSS sizing properties with keywords that represent content-based "intrinsic" sizes and context-based "extrinsic" sizes, allowing CSS to more easily describe boxes that fit their content or fit into a particular layout context. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc. Learn more about the Style Activity .

26 September 2012 W3C announced today the renewal of the Audio Working Group , whose mission is to add advanced sound and music capabilities to the Open Web Platform. The new charter adds a new deliverable, the Web MIDI API, which will provide a bridge between the browser and MIDI capable devices, such as musical instruments and controllers, and has great interest from the MIDI Manufacturers Association. The charter also clarifies the Web Audio API deliverable and timeline. See the Audio Working Group Charter for more information, and read more about the Interaction Domain .

Effective way to promote products and services For many businesses and institutions, having a Facebook page is an effective way to promote their products and services, and can significantly expand their network. Getting tons of fans on Facebook is easy, if you just follow some of these simple ideas. First off, start with what you already have. Click on the "Suggest to Friends" button and invite friends from your original profile. The number of fans you will get from this method depends mainly on the number of friends that you actually have and your relationship with them. Aside from this, you should also invite your e-zine and e-mail subscribers. Send out an e-mail to your subscribers informing them of your fan page, and place a logo of Facebook in your newsletters. Get the people who regularly visit your site to go to your Facebook fan page by embedding eye-catching things on your website. Choose from a number of widgets that you can embed on your site, such a...

20 September 2012 W3C announced today a Workshop on Do Not Track and Beyond , 26-27 November in Berkeley, California. W3C is currently creating standards that define mechanisms for expressing user preferences around Web tracking. The Working Group has produced drafts of Do Not Track specifications, concurrent with various implementations in browsers and Web sites and heightened press and policymaker attention. At the same time, public awareness of online privacy issues has increased. Workshop participants will discuss the Consortium's next steps in the area of tracking protection and Web privacy. What have we learned from Do Not Track standardization and real-world implementations? What should we look at next and beyond DNT? There is no fee to participate in this Workshop and W3C Membership is not required. All participants are required to submit a position paper by 19 October and space is limited. W3C thanks UC Berkeley and TRUST Science and Technology Cen...

13 September 2012 The Web Cryptography Working Group has published the First Public Working Draft of Web Cryptography API . This specification describes a JavaScript API for performing basic cryptographic operations in web applications, such as hashing, signature generation and verification, and encryption and decryption. Additionally, it describes an API for applications to generate and/or manage the keying material necessary to perform these operations. Key storage is provided for both temporary and permanent keys. Access to keying material is contingent on the same origin policy. Uses for this API range from user or service authentication, document or code signing, and the confidentiality and integrity of communications. Learn more about the Security Activity .

13 September 2012 The Timed Text Working Group has published the First Public Working Draft of Simple Delivery Profile for Closed Captions (US) . This document defines the behavior expected of a presentation processor using the player constraints for such an online delivery profile. The Simple Online Delivery profile is focused on streamlined delivery of closed captions on the Internet. This interoperability profile supports core TTML features to deliver content originating legacy formats such as CEA-608 and -708 content, and is targeted primarily for delivery in US markets. The Simple Delivery Profile for Closed Captions focuses interoperability using TTML 1.0 to support delivery of closed captions for video content. Other profiles based on TTML 1.0 may target other types of subtitles such as on-screen text or graphics. This interoperability profile is a proper subset of TTML 1.0 plus features required to support US Government closed captioning requirements for onlin...

11 September 2012 The Cascading Style Sheets (CSS) Working Group has published three Working Drafts  . CSS Conditional Rules Module Level 3 . This module contains the features of CSS for conditional processing of parts of style sheets, conditioned on capabilities of the processor or the document the style sheet is being applied to. It includes and extends the functionality of CSS level 2, which builds on CSS level 1. The main extensions compared to level 2 are allowing nesting of certain at-rules inside '@media', the addition of the '@supports' and '@document' rules for conditional processing. CSS Image Values and Replaced Content Module Level 4 . This module contains the features of CSS level 4 relating to the <image> type and replaced elements. It includes and extends the functionality of CSS Image Values and Replaced Content Module Level 3. The main extensions compared to level 3 are several additions to the ‘<image>’ type, a...

11 September 2012 The RDFa Working Group has published a Working Draft of HTML+RDFa 1.1 .This specification defines rules and guidelines for adapting the RDFa Core 1.1 and RDFa Lite 1.1 specifications for use in HTML5 and XHTML5. The rules defined in this specification not only apply to HTML5 documents in non-XML and XML mode, but also to HTML4 and XHTML documents interpreted through the HTML5 parsing rules. Learn more about the Semantic Web Activity.

06 September 2012 The Research and Development Working Group (RDWG) will hold an online symposium to explore easy-to-read language to meet the needs of people with cognitive disabilities or low language skills. The Call for Papers is open until 12 October 2012. Learn more about the Easy-to-Read on the Web Symposium and the Web Accessibility Initiative ( WAI ).

06 September 2012 The Web Applications Working Group has published a Last Call Working Draft of Document Object Model (DOM) Level 3 Events Specification . This specification defines the Document Object Model Events Level 3, a generic platform- and language-neutral event system which allows registration of event handlers, describes event flow through a tree structure, and provides basic contextual information for each event. The Document Object Model Events Level 3 builds on the Document Object Model Events Level 2. Comments are welcome through 27 September. Learn more about the Rich Web Client Activity .

05 September 2012 W3C has published a new edition of Standards for Web Applications on Mobile , an overview of the various technologies developed in W3C that increase the power of Web applications, particularly in the mobile context. A deliverable of the MobiWebApp project, this seventh edition of the document highlights changes since May 2012, particularly two new proposed charters to start work on Near-Field Communications (NFC) and System Applications (i.e. native apps built with Web technologies), and the work on Web Intents, storage quota management and multimedia integration. Learn more about the Web and Mobile Devices .

Using Videos In News Releases for Better SEO In a survey conducted by Forbes Magazine, 75% of senior executives said that they watched work-related videos per week and another 52% related that they prefer to watch work-related videos on YouTube once a week. Many Internet savvy people who used to harvest information by reading text have learned to appreciate the importance of videos. Advantages of video in press release •One of the most effective ways to grab the attention of media professionals. •Raise the visibility of your Web page on search engine results pages. •Promote your video content while generating more website traffic for your brand. In some cases, photos and video can be featured on other websites that can drive their audience to your news story and garner more publicity for your business. Pictures might be worth a thousand words, but the right video at the right time is priceless.  

24 August 2012 W3C will participate in the first edition of the “ Open Data Conference ” that will take place on September 27, 2012 in Paris, France. This event with an international dimension will gather public and private decision makers and address some of the pressing challenges facing the Open Data paradigm, such as accountability, privacy, or data licensing. Among the guests are professor Nigel Shadbolt, a “founding father” of Open Data in England, and Arnaud Montebourg, French Minister of Productive Recovery. Daniel Dardailler, W3C Director of International Relations, will speak on the “Open Data and Future Uses” round-table and present W3C’s involvement in the area. Registration is open until 24 September, 2012. For small businesses and marketers alike, staying ahead means embracing the latest tools and trends that shape how we rank, engage, and grow online. Whether you're aiming to  win local search  with cutting-edge  SEO for Small Business ...

23 August 2012 The Cascading Style Sheets (CSS) Working Group published four Working Drafts : CSS Fonts Module Level 3 . This CSS3 module describes how font properties are specified and how font resources are loaded dynamically. The contents of this specification are a consolidation of content previously divided into CSS3 Fonts and CSS3 Web Fonts modules. CSS Regions Module Level 3 . The CSS regions module allows content to flow across multiple areas called regions. The regions are not necessarily contiguous in the document order. The CSS regions module provides an advanced content flow mechanism, which can be combined with positioning schemes as defined by other CSS modules such as the Multi-Column Module or the Grid Layout Module to position the regions where content flows. Selectors Level 4 . Selectors are patterns that match against elements in a tree, and as such form one of several technologies that can be used to select nodes in an XML document. Selectors ...

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09 August 2012 The Web Applications Working Group has published a Last Call Working Draft of The WebSocket API . This specification defines an API that enables Web pages to use the WebSocket protocol (defined by the IETF) for two-way communication with a remote host. Comments are welcome through 30 August. Learn more about the Rich Web Client Activity

08 August 2012 The Forms Working Group has published two First Public Working Drafts: XForms 2.0 . XForms is an XML markup for a new generation of forms and form-like applications on the Web, integrated into other markup languages, such as XHTML, ODF or SVG. An XForms-based application gathers and processes data using an architecture that separates presentation, purpose and content. XForms accommodates form component reuse, fosters strong data type validation, eliminates unnecessary round-trips to the server, offers device independence and accessibility, and reduces the need for scripting. XForms 2.0 adds support for defining custom functions, variables, a pluggable expression language with extra functions (XPath 2.0), model-based switch and repeat, Attribute Value Templates, consuming and submitting JSON and CSV instance data, amongst other things. The Forms Working Group has published the First Public Working Draft of XForms 2.0: XPath expression module . This module defines ...

07 August 2012 The Device APIs Working Group has published the First Public Working Draft of Networked Service Discovery and Messaging . This specification defines a mechanism for an HTML document to discover and subsequently communicate with HTTP-based services advertised via common discovery protocols within a user's network. Learn more about the Ubiquitous Web Applications Activity .

02 August 2012 The Device APIs Working Group has published the First Public Working Draft of Ambient Light Events . This specification defines a means to receive events that correspond to a light sensor detecting the presence of a light. Learn more about the Ubiquitous Web Applications Activity .

02 August 2012 The Model-Based User Interfaces Working Group has published the First Public Working Draft of MBUI - Task Models . Task models are useful when designing and developing interactive systems. They describe the logical activities that have to be carried out in order to reach the user’s goals. This document covers the specification of Task Models, with a meta-model expressed in UML, and an XML Schema that can be used as the basis for interchange of Task Models between different user interface development tools. Learn more about the Ubiquitous Web Applications Activity .

02 August 2012 The Audio Working Group has published a Working Draft of Web Audio API . This specification describes a high-level JavaScript API for processing and synthesizing audio in web applications. The primary paradigm is of an audio routing graph, where a number of AudioNode objects are connected together to define the overall audio rendering. The actual processing will primarily take place in the underlying implementation (typically optimized Assembly / C / C++ code), but direct JavaScript processing and synthesis is also supported. This API is designed to be used in conjunction with other APIs and elements on the web platform, notably: XMLHttpRequest (using the responseType and response attributes). For games and interactive applications, it is anticipated to be used with the canvas 2D and WebGL 3D graphics APIs. Learn more about the Rich Web Client Activity .

01 August 2012 In accordance with the W3C Patent Policy , W3C has launched a Patent Advisory Group ( PAG ) in response to a disclosure related to the Tracking Preference Expression specification published by the Tracking Protection Working Group ; see the PAG charter . W3C launches a PAG to resolve issues in the event a patent has been disclosed that may be essential, but is not available under the W3C Royalty-Free licensing requirements . Public comments regarding this disclosure may be sent to public-tracking-comments at w3.org ( with public archive ). Learn more about Patent Advisory Groups .

31 July 2012 The Touch Events Patent Advisory Group (PAG) has published a report recommending that W3C continue work on the Touch Events version 1 specification without changes. W3C launches a PAG to resolve issues in the event a patent has been disclosed that may be essential, but is not available under the W3C Royalty-Free licensing requirements . See the original announcement of the PAG .

31 July 2012 The Efficient XML Interchange Working Group has published a Last Call Working Draft of Efficient XML Interchange (EXI) Profile . This document describes a profile of the EXI 1.0 specification for devices with limited memory capacities. Comments are welcome through 14 September. Learn more about the Extensible Markup Language (XML) Activity .

31 July 2012 The MultilingualWeb-LT Working Group has published a Working Draft of Internationalization Tag Set (ITS) Version 2.0 . This document defines data categories and their implementation as a set of elements and attributes called the Internationalization Tag Set (ITS) 2.0. ITS 2.0 is the successor of ITS 1.0; it is designed to foster the creation of multilingual Web content, focusing on HTML5, XML based formats in general, and to leverage localization workflows based on the XML Localization Interchange File Format (XLIFF). In addition to HTML5 and XML, algorithms to convert ITS attributes to RDFa and NIF are provided. Learn more about the Internationalization Activity .

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27 July 2012 The Web Content Accessibility Guidelines Working Group ( WCAG WG )  published the First Public Working Draft of Applying WCAG 2.0 to Non-Web Information and Communications Technologies (WCAG2ICT) . It is a draft of an informative (that is, not normative) W3C Working Group Note that will clarify how Web Content Accessibility Guidelines (WCAG) 2.0 can be applied to non-Web ICT. Please see important background information in the Call for Review e-mail . Comments are welcome through 7 September 2012. Read about the Web Accessibility Initiative (WAI) .

26 July 2012 The Web Performance Working Group invites implementation of three Candidate Recommendations: Page Visibility which defines a means for site developers to programmatically determine the current visibility state of the page in order to develop power and CPU efficient web applications. Performance Timeline which defines an unified interface to store and retrieve performance metric data. This specification does not cover individual performance metric interfaces. User Timing which defines an interface to help web developers measure the performance of their applications by giving them access to high precision timestamps. Learn more about the Rich Web Client Activity .

26 July 2012 The Technical Architecture Group has published the First Public Working Draft of Best Practices for Fragment Identifiers and Media Type Definitions . Fragment identifiers within URIs are specified as being interpreted based on the media type of a representation. Media type definitions therefore have to provide details about how fragment identifiers are interpreted for that media type. This document recommends best practices for the authors of media type definitions, for the authors of structured syntax suffix definitions (such as +xml), for the authors of specifications that define syntax for fragment identifiers, and for authors that publish documents that are intended to be used with fragment identifiers or who refer to URIs using fragment identifiers. Learn more about the Technical Architecture Group .

24 July 2012 W3C is pleased to announce commitments from Adobe, Google, and Microsoft for sponsorship funding that will enable W3C to provide additional staffing in support of the HTML Working Group's full range of activities, including editing several specifications and developing tests. These sponsorships will help W3C fill a position announced in June in response to an April call for editors from the HTML Working Group Chairs. In their April email, the Chairs also outlined the group's parallel efforts to finalize a stable HTML5 standard by 2014 and engage with the community on future HTML features. Learn more about the HTML Working Group .

24 July 2012 The Provenance Working Group published three Last Call Working Drafts . Provenance is information about entities, activities, and people involved in producing a piece of data or thing, which can be used to form assessments about its quality, reliability or trustworthiness. PROV-DM: The PROV Data Model introduces the provenance concepts found in PROV and defines PROV-DM types and relations. The PROV data model is domain-agnostic, but is equipped with extensibility points allowing domain-specific information to be included. PROV-O: The PROV Ontology expresses the PROV Data Model using the OWL2 Web Ontology Language (OWL2). It provides a set of classes, properties, and restrictions that can be used to represent and interchange provenance information generated in different systems and under different contexts. It can also be specialized to create new classes and properties to model provenance information for different applications and domains. PROV-N: T...

24 July 2012 The SPARQL Working Group has published a Last Call Working Draft of SPARQL 1.1 Query Language . RDF is a directed, labeled graph data format for representing information in the Web. This specification defines the syntax and semantics of the SPARQL query language for RDF. SPARQL can be used to express queries across diverse data sources, whether the data is stored natively as RDF or viewed as RDF via middleware. SPARQL contains capabilities for querying required and optional graph patterns along with their conjunctions and disjunctions. SPARQL also supports aggregation, subqueries, negation, creating values by expressions, extensible value testing, and constraining queries by source RDF graph. The results of SPARQL queries can be result sets or RDF graphs. Comments are welcome through 21 August. Learn more about the Semantic Web Activity .

Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well. Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral conte...

18 July 2012 W3C announced new momentum for making the Web the future interoperable platform for Digital Signage. W3C issued a summary of key topics and use cases for bringing Digital Signage to the Web, as well as a first gap analysis of enhancements to the Web to enable the transformation of the Digital Signage ecosystem. Digital signage covers a spectrum of display sizes and locations, from sports arenas and urban video terminals of every shape, to monitors in elevators, storefront windows, train stations, and public kiosks featuring rich interactivity. In June, an initial opportunity to discuss next-generation Web-based Digital Signage services drew industry stakeholders to a W3C Workshop " All Signs Point to the Web ," hosted by NTT. Read the full press release about the Workshop report and join the Web-based Signage Business Group to develop use cases and requirements for standardization.

18 July 2012 Registration is now open for a new round of mobile Web online training courses which begin on 3 September 2012. In these courses, you learn to "mobilize" pages and deliver a good Web experience on mobile devices. These 6-week long W3C online training courses, supported by experienced and professional trainers, let you study at your own pace. The courses are separately delivered in English and in Spanish: "Mobile Web 1: Best Practices" . An early bird rate is available until 6 August, so enroll now . El curso también está disponible en español: " Buenas Practicas en Web Móvil" (http://kwz.me/cv). El precio de inscripción antes del 14 Agosto es de 95€! Registrate ahora! . Learn more about W3C online training for developers .

Website optimization might sound like a technical rabbit hole, but even basic improvements can have a major impact on your site’s traffic. Whether you run a personal blog, a business site, or an e-commerce store, simple tweaks can make your site faster, more visible, and more user-friendly—resulting in more visitors and better engagement. 1. Improve Page Load Speed Why it matters: Visitors won’t wait around for a slow site. Studies show that 40% of users abandon a site if it takes more than 3 seconds to load. Optimization tips: Compress images using tools like TinyPNG or ImageOptim. Use lazy loading for images and videos. Minify CSS, JavaScript, and HTML. Enable browser caching and use a content delivery network (CDN). Traffic impact: A faster site means lower bounce rates, higher retention, and better rankings in Google—leading to increased organic traffic. 2. Mobile Optimization Why it matters: Over 50% of web traffic comes from mobile devices. Google also uses mobile-f...