SEO - Tips for your Website Effectiveness
1. Where do your eyes go first? A visitor to your website typically has an attention span of only a few seconds. That means your website must “hook” them in that amount of time. Make sure the first thing they see/notice is something interesting enough to buy you more time. 2. Do you know right away what this website is about? Again, you have limited time to get your message across. If there are too many distractions, a site visitor may not ever know what you are selling. 3. Is the important information “above the fold?” Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you’d like. Make sure that your Unique Selling Proposition (USP) is clearly spelled out. This is a piece of information that says in one sentence or less why someone should do business with you. Make it clear and prominent on your site. 4. Can you easily find the benefits of the product/service?...