Saturday, July 31, 2010

XHTML page with considerations of search engine optimization

Obviously content is very important for search engine optimization. But equivalently Code your pages using external CSS and JavaScript and use relevant and semantic XHTML formatting which will be part of on-page optimization.


Benifits Of XHTML
  • Strict XML syntax encourages authors to write well-formed markup, which some authors may find easier to maintain
  • Integrates directly with other XML vocabularies, such as SVG and MathML
  • Allows the use of XML Processing, which some authors use as part of their editing and/or publishing processes  
Definations of XHTML

•XHTML (Extensible Hypertext Markup Language) is a family of XML markup languages that mirror or extend versions of the widely used Hypertext Markup Language (HTML), the language in which web pages are written
•The next generation of HTML, compliant with XML standards. Although it is very similar to the current HTML, it follows a stricter set of rules, thus allowing for better automatic code validation.
•A general purpose markup language that utilises existing and future XML elements to present information on the WWW

Impotant XHTML elements

1. First declare document type: Always remember to include the correct DOCTYPE to tell the browser which version of XHTML you are using
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
2. Assign the document an xmlns attribute and set page language code
<html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en” lang=”en”>
3. Declare head element of the page  <head>
4. Declare Character set used in the page
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ />
5. Declare page title element
<title>Page Title </title>
6. Declare the page description
<meta name=”description” content=”page description” />
7. Include external CSS and Javascript files.
<link href=”css/styles1.css” rel=”stylesheet” type=”text/css” media=”all” />
<script src=”js/fngetScript.js” type=”text/javascript”></script>

8. Close the head element
</head>
9. The document Body
  <body>

Important XHTML elements of a page

<h1></h1>
only one <h1> element on a page and like the page title it should be a short description on the page text content.it means <h1> tag should be used to represent the main topic of the page.
<h2></h2> / <h3></h3>
we can use sub heading h1 to h6. If one header is a sub-topic of another header use the next level header.
<p></p>
The paragraph tag
<em></em>
Used to italicize text. Like the <strong> tag the search engines will put emphasis on text inside this tag
<strong></strong>
Used to bold text.
<a></a>
<a href=”pagename” rel=”nofollow”>
<img>
 include an image ALT attribute along with width and height
<img src=”image.gif” width=”150” height=”60” alt=”Image keyword” />
 
Here you should remember to close all the tags. Never over-use <DIV> tags. Use <DIV> tags only in the appropriate places. but it would be more appropriate if you use the <UL> tag instead.Validate your webpage as and when it is being developed.

SEO Tasks

Basic SEO Tasks

Today, we are going to list the required steps to design and develop SEO compliant web sites. We applies these steps to every web site we design and develop to ensure that every customer ranks high on the most popular search engines

1. Table based layouts are an outdated and ineffective practice for web design
        a. Check xhtml/css templates
2. WebPages should be designed specifically for easy printing by end users
3. Alternative text is easy to implement and key for search engine placement and accessibility
4. Headings are easy to implement and key for search engine placement and accessibility
5. Avoid keywords with exceptionally high competition
6. Find the Best Keywords ( keywords meta tag )
7. Discover What Your Competitors are Doing
8. Write Very Linkable & Sharable Content ( Tips for Web Content Writer )
9. Optimize Your Title and Meta Tags ( Page Title of web page , Page description meta tag )
10. Optimizing Your Headings and Subheadings
11. Use Title and ALT Attributes
12. Optimizing File Nomenclatures
13. Tell the Search Engines What to Index
14. Feed Search Engines Static and XML Site Maps
15. Use Checklists and Validators
          1. W3C Markup Validation Service (XHTML) test your design with below              link     http://validator.w3.org/check?uri=www.seow3c.com
          2. CSS Validation Service :  http://jigsaw.w3.org/css-validator/
          3. Link Checker :  http://validator.w3.org/checklink
16. Plan Internet Marketing of website
          1. leave comment and backlinks on social media network and related websites.
                  Back link checker
                  Google search text: link:seow3c.blogspot.com/
          2. Blog posting
          http://seow3c.blogspot.com/
          3. Press Release
          4. Documents sharing (sample links)
          5. Company profile submission on wiki sites

SEO Things to Remember
Search Engine Marketing

If your web design is not ranking high on search engines, please contact us so we can run a scan to determine the cause and to address any SEO concerns. contact
 

Friday, July 30, 2010

What is Search Engine Optimization

Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.
Paid and Organic search listings
Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.
The paid or sponsored listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).
This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa.
SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.

What's off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.
This is a glorified way of saying, “get links” and did I mention, “more links”.

How quickly will I see results?
If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing.
If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort.
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search EngineSearch Engine Optimization: Do It Yourself - Kindle Bestseller (The Definitive Do It Yourself Guide to SEO)Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results

Thursday, July 29, 2010

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